The best sales training companies just tend to stand out, and for good reason. 

Our definitive ranking of the best sales training companies will give you an idea of what makes a good sales training company, which orgs stand out, and how to take yours to the next level.  

What Makes a Good Sales Training Company?

The criteria for what makes a good sales training company can vary pretty wildly, depending on who you ask. Still, the best sales training companies tend to have a few things in common.

For example, the best sales training companies usually have a proven, impressive track record complete with performance data and customer feedback. 

A great sales company should be able to show clients its performance data and corresponding reports. They’re ready to train reps and prepare them for any situation. 

Many of the best sales training companies also have:

• A comprehensive training program
• Research-backed training materials
• A history of and dedication to DEIB 

Good sales training companies also make use of methodologies like BANT (which stands for “Budget,” “Authority,” “Need,” and “Timeline”) and MEDPICC (“Metrics,” “Economic Buyer,” “Decision Criteria,” “Decision Process,” “Paper Process,” “Identify Pain,” “Champion,” and “Competition.”

Both BANT and MEDPICC ensure that sales training companies are focused on not only closing deals, but also working on the right deals. 

Similarly, Sandler and SPIN Selling can be implemented to make sure enterprises are aligned. For example, SPIN stands for: 

• Situation, as in understanding the full picture of the client’s situation 
• Problem, specifically client pain points
• Implication, meaning inciting an urgency for change
• Need-payoff, leading customers to draw conclusions and emphasizing problem solving

The best sales training companies will implement things like BANT, MEDPICC, and SPIN frameworks — among other methodologies — which is why so many of the below companies tend to stand out from the crowd.

Top 8 Best Sales Training Companies 

When it comes to sales training companies, there are definitely a few brands that stick out. Here are the top eight best sales training companies you should know. 

1. RAIN Group

One of the most well known on our list is RAIN Group, a global sales training company with a rich history of sales training and improvement services across more than 75 countries. The org offers a multitude of services, including improving sales management efficiency and creating and delivering strategic account management initiatives. 

RAIN Group is also known for optimizing sales strategy, process, and structure, and, of course, leveraging its award-winning sales training to boost overall performance. 

It’s perhaps best known for its methodology, RAIN Selling. The heart of this framework is in the acronym “RAIN,” which stands for: 

• Rapport, AKA, building genuine connections 
• Aspirations and afflictions, specifically thinking about your goals as well as any pain points
• Impact
• New reality, AKA, what clients will get from working with you 

As a bonus, the “A” and the “I” in RAIN Selling can also stand for advocacy and inquiry. People who use this methodology need to practice the difference between excessive pitching and giving customers an opportunity. 

Some of the programs this company offers sales professional include: 

• Consultative selling
• Insight selling
• Strategic/key account management
• Sales prospecting
• Winning major sales
• Sales negotiation
• Productivity
• Virtual selling
• Selling to senior executives

It also hosts trainings for sales managers, such as sales management and coaching, productivity, and coaching for action and accountability. 

RAIN Group is also recognized as one of the top 20 sales training companies by both Selling Power and Training Industries’ lists, and has won a number of other awards.

2. ASLAN

Another worthy sales training company to note is ASLAN. ASLAN’s specialties lie in its sales training programs and management certifications, both of which aim to “bridge the revenue gap” between the seller and “unreceptive” buyers.

Similar to RAIN group, ASLAN has a global presence across 10 regional locations, 42 countries, and in 13 languages.

Its methodology and framework revolve around assessing an organization’s current strengths and weaknesses. Then, ASLAN customizes its programs to fit your org’s direct needs.  

Some of the most notable trainings offered by this org include:

• Selling
• Business development
• Strategic account management
• Sales management
• Inbound selling skills
• Customer service selling

One of the things that makes ASLAN unique is that it hones in on receptivity with regard to the buyer and the seller instead of just sales skills. It’s no surprise why it’s one of the best sales training companies on our list.les training companies on our list.

3. Accelerate Performance

With Accelerate Performance, clients rave about its “hyper-custom” sales training — sales training personalized to your organization. Its methodology and framework is centered around this personalized approach, so it’s unique to each client. 

It offers four main services: sales development, service development, leadership development, and business development and speaking. Through all these services, Accelerate Performance can improve a number of specific example areas, such as: 

• Conversion rates
• Sales cycle acceleration 
• Pitch conversations
• Sales performance and productivity 
• Employee retention and engagement rates
• Revenue per customer

Accelerate Performance can also help teams develop leadership skills, empower new team members, and attract success through business development services. 

Many big-name companies take advantage of its services, too. Some of Accelerate Performance’s most noteworthy clients include: 

• Google
• Adobe
• Sony
• ADP
• BlackRock
• UCLA
• PIMCO

4. Dale Carnegie Training

Changes are, you’ve heard of Dale Carnegie and the org’s legacy. It should come as no surprise that it ranks as one of the best sales training companies out there. After all, the Dale Carnegie Course is widely celebrated around the world as one of the best trainings for up-and-coming leaders. 

Even though that’s its most popular course, Dale Carnegie Training offers many more courses, including corporate solutions and on-site training, and individual professional development courses. 

Some of Dale Carnegie’s most notable clients include: 

• AstraZeneca
• Mercedes-Benz
• Honda
• Johnson & Johnson
• Aetna
• Verizon

Like RAIN Group and Accelerate Performance, Dale Carnegie uses a white-label version of Yoodli to leverage its training services. 

One of the best things about Dale Carnegie is that folks can choose the format that works best for them, be it onsite in-person, live online, or via online subscription. 

5. Korn Ferry

Korn Ferry is another massive brand worth mentioning when it comes to the best sales training companies out there. This management consulting company has a long history of advancing organizations through its sales training. It helps other orgs retain and engage top talent and optimize processes for growth. 

Korn Ferry is famous for its detailed methodologies and frameworks, specifically in areas like leadership development, organizational efficiency, and talent management.

In general, Korn Ferry experts leverage your company’s data and industry benchmarks to make sure both are in alignment. With that, companies can work on performance, efficiency, and lasting results. 

Plus, this company in particular has an impressive track record of clientele. About 96% of Fortune’s top 50 world’s most admired companies partner with Korn Ferry, and 75% of Fortune’s best companies to work for are clients of Korn Ferry. 

Tried-and-true, Korn Ferry is a great option for corporations and individuals alike.

6. Miller Heiman Group

Although it was technically acquired by Korn Ferry, Miller Heiman Group’s integrated solution for sales training is worthy enough of its own spot on our best sales training companies list. 

Alignment is also at the forefront with Miller Heiman Group, just as it is with Korn Ferry. Using assessments, this sales training company makes sure your sales reps are on the same page, especially when it comes to market segments. 

Its framework and methodologies are extremely similar to Korn Ferry and hones in on relationship-building as its key methodology. It’s called Miller Heiman’s Strategic Selling sales methodology, created by Robert Miller and Stephen Heiman. By emphasizing the importance of relationships between stakeholders as well as closing the sale, Miller Heiman Group can handle complex, nuanced sales much easier. 

Using feedback, coaching, and reinforcement, Miller Heiman Group’s sales training programs help elevate not only your sales team, but its overall performance and productivity, too. 

7. Sandler

Sandler is another one of the best sales training companies worth mentioning. Specializing in corporate sales and business development training, Sandler has much to offer teams, from individual to enterprise levels. 

Its specialty? Combining training and content into sales enablement tools and optimizing revenue operations systems within your company. For example, some of its solutions include: 

• Buyer-focused discovery processes
• Personalized learner journeys
• Collaborative sales coaching
• Personal transformation 

The core of Sandler’s methodology is called the Sandler Selling System, which is made up of seven steps: 

1. Building trust and rapport with the prospect
2. Establishing up-front contracts with clear boundaries
3. Identifying the prospect’s pain points
4. Determining the prospect’s budget
5. Shedding light on the decision-making process
6. Presenting your fulfillment of the agreement and closing the deal
7. Confirming the post-sell process to ensure client satisfaction 

No matter what size the organization, Sandler can help companies grow and scale up through business development planning and strategic management sessions.s.

8. Challenger

Last but certainly not least, Challenger is another example of the best sales training companies out there. More specifically, this company is known for completely transforming brands’ approaches to the customer experience and, of course, sales. Instead of focusing on only selling, Challenger sales emphasize the importance of teaching the customer something to disrupt the current thinking. 

Challenger’s specific offerings include sales training and development, online sales courses, marketing development training, customer service skills and training, sales hiring assessments, and win/loss analysis, among others. 

Some of the most notable brands using Challenger’s services include: 

• GM
• Siemens 
• Noka
• PayPal
• Northwestern Mutual

How to Take Your Sales Training Company to the Next Level

Taking your company to the next level could be easier than you think. Many of the best sales training companies on our list share at least one thing in common: They all use white-label versions of Yoodli.

Yoodli is an AI-powered sales coach that provides intelligent, data-backed feedback to enhance the performance of your sales training company. Used by leading Fortune 500 sales companies like Korn Ferry and Google, Yoodli makes sure reps speak using company language and methodology. 

Typically, this sort of training is highly manual and difficult to scale, but using a tool like Yoodli ensures your sales training company is coaching reps in the most efficient way possible. 

Yoodli gives sales training companies the opportunity to optimize their enablement and train reps more effectively. For example, reps can practice pitching to clients during a realistic AI roleplay that’s totally customizable. Sales training companies can personalize the experience and practice with different personalities to get a better idea of the variety of customer types.

After the sales training roleplay, reps will receive data-back coaching comments, feedback, and tips for improvement. 

Sales reps have the option to choose from other scenarios, too. Some of the best sales training roleplays Yoodli offers include: 

• Cold sales call
• Inbound customer discovery
• Manager performance review
• Manager skills training 
• Outbound customer discovery 

Learn more about how Yoodli can help:

The Bottom Line 

If you want to transform your organization into one of the best sales training companies, it’s well within your reach. Don’t underestimate the power of at-scale sales coaching and roleplays. Yoodli can help elevate your sales training company and empower sales teams across the globe.

Sources

• Mindtickle: “What Makes a Successful Sales Training Program?”
• HubSpot: “How to Use BANT to Qualify Prospects in 2024 [Expert Tips].” 
• MEDDIC: “MEDDIC, MEDDICC OR MEDDPICC?”
• Selling Power: “Top Sales Training Companies 2023.”
• Gartner: “Best Sales Training Service Providers.” 
• Training Industry: “2024 Sales Training and Enablement Companies.”
• RAIN Group: “RAIN Selling: How to Lead Masterful Sales Conversations.” 
• Aslan Training: “Our Process.”
• Accelerate Performance: “Our Approach.” 
• Dale Carnegie: “Our Clients and Partners.” 
• Sales Enablement Collective: “What is the Miller Heiman sales methodology?”
• Sandler: “The Sandler Selling System®.”