Whether you’re part of a larger company scouting for worthy a sales enablement conference or you’re an individual sales rep looking to gain some industry insights at an upcoming summit, you’re in the right place. 

We’ll discuss what you can expect at a typical enablement conference, the most common offerings they include, and the top seven sales enablement conferences worth checking out (including virtual options). 

What Are Sales Enablement Conferences? 

Sales enablement conferences are events held for leaders, professionals, and other experts in the sales industry to connect and discuss ways to boost sales performance . The sales enablement aspect puts an emphasis on honing in on best practices, emerging enablement tools and technology, and other strategies and news worth sharing. 

Why do people attend sales enablement conferences? 

Reps, teams, and leaders in the industry often attend sales enablement conferences to build on their knowledge of sales best practices and strategies, and to stay in-the-know with trends and industry news. 

However, folks also appreciate the networking opportunities that sales enablement conferences offer, as fellow professionals can connect and share ideas, insights, and other findings. 

What do sales enablement conferences have to offer? 

Not all sales enablement conferences are the same, but they often feature similar offerings. 

For example, the majority of enablement conferences have: 

• Built-in networking opportunities 
• Panel discussions around industry challenges or the latest trends
• Demonstrations of new advances, tools, and technology 
• Training sessions and workshops on predetermined topics, like sales pitching
• Guest and keynote speakers

Top 7 Sales Enablement Conferences to Check Out

Sales enablement conferences come in all shapes and sizes, and we’re ready to shine a light on some of the best 2024 and 2025 offerings, including virtual events for those looking to stay at home.  

Here are the top seven sales enablement conferences worth checking out this year. 

1. Salesforce’s Dreamforce (2024)

It’s probably not surprising that Salesforce, a significant leader in the sales tech industry in particular, makes the list. Its upcoming 2024 sales enablement conference, called Dreamforce, is set to take place in San Francisco from Sept. 17 through 19. This conference hones in on AI, specifically how enablement leaders can use AI to drive customer success. 

The Dreamforce agenda is set to be jam-packed with innovative speakers and informative sessions. Attendees can expect plenty of opportunities to network, too. Some of the noteworthy faces scheduled to attend Dreamforce 2024 include people like: 

• Dr. Lisa Su, chair and CEO of AMD
• Dev Patel, the award-winning actor and director
• Dr. Jane Goodall, the legendary activist and ethologist 
• Raj Subramaniam, president and CEO of FedEx
• Jessica Sibley, CEO of TIME
• Charles Oppenheimer of the Oppenheimer Project

Other famous faces — such as Kerry Washington, Kate Hudson, Matthew McConaughey, and John Mulaney — and plenty of other folks in the global AI community are scheduled to speak as well. 

There are over 1,500 sessions planned for attendees to explore, covering topics like AI-drive analytics, networking tips, CRM adoption, project delivery and service op trends, and marketing ROI, just to name a few. 

Although early bird tickets are sold out, there’s still time to get your ticket. 

2. Sistas In Sales Summit and Gala (2024)

Sistas In Sales (SIS) — a sales leadership brand for women of color — will host its sales enablement conference in New York from Sept. 19 through 21. This year, SIS is celebrating its seventh anniversary and what better way to ring it in than with a sales summit? Attendees will get expert-led trainings, personal development, workshops, and plenty of community and networking opportunities. 

The 2024 SIS summit will also include a wide range of speakers from various top brands, such as Google, Microsoft, and Salesforce. The gala and award ceremony will include a cocktail hour followed by opening remarks and the award ceremony. A keynote speaker and closing entertainment are also to be expected. 

Tickets for this upcoming conference are still available. 

3. HubSpot’s INBOUND (2024)

The upcoming, three-day conference from HubSpot, INBOUND, is another highly anticipated event for enablement leaders. This sales enablement conference is versatile and covers a wide range of topics, from AI to customer experience and success. This year, INBOUND takes place in Boston from Sept. 18 through 20. 

INBOUND attendees can expect more than 180 sessions, including breakout sessions, interactive workshops, networking opportunities, and plenty of keynote speakers. Some of the most anticipated speakers include Serena Williams, Ryan Reynolds, David Spade, and a host of entrepreneurs and other leaders. 

There are also tons of hand-selected, targeted agendas including: 

• “The AI Driven Leader,” which aims to showcase how to use AI for everything from customer engagement to content creation and personalization
• “The Culture and Coaching Champion,” that focuses on mentorship, leadership, and networking to encourage a non-toxic company culture
• “The Startup Founder,” which includes insights on how to secure funding and use AI for your startup’s growth
• “The Content Marketing Strategist,” aiming to optimize and streamline strategy through an AI lens
• “The Go-to-Market Strategist,” which emphasizes the latest GTM trends (and how to stay ahead of them)
• “Sam Jacobs Cheat Sheet,” which includes sessions on GTM alignment and growth strategies

Although VIP tickets are sold out, there are still some general admission passes available for folks who haven’t secured their spot. 

4. Revenue Enablement Society’s #proveit Experience Conference (2024)

One of the top sales enablement conferences leaders have to look forward to this year comes out of the Revenue Enablement Society (RES). This year, the RES experience conference will take place in Chicago from Oct. 21 through 23, and it has a theme: #proveit.

RES elaborated on the theme and its importance, which aims to address the trend of brands relegating and cutting back enablement teams. To combat that phenomenon, RES’ #proveit experience conference will empower enablement leaders to leverage strategy and the latest in tech to “prove” their value to senior leadership. 

This year, RES plans to use interactive workshops and informative sessions to teach attendees actionable skills they can use to drive revenue growth and boost sales performance. There will be five conference tracks that will address how you can showcase the value of enablement to senior leadership through: 

• Alignment with business objectives
• Value proposition and ROI
• Competitive advantage 
• Budgeting and resource allocation
• Success metrics 

Attendees can register now for the 2024 #proveit RES experience conference to network with industry experts and gain the latest insider knowledge to showcase their worth.

5. Sales Enablement Collective events (2024 and 2025)

The Sales Enablement Collective’s events are top on our list in part because of how versatile and accessible they are, in terms of location especially. Their flagship event is in San Francisco, but the Collective offers events all over the world, and by city or chapter.

These sales enablement conference summits will include learning and conversation about the latest trends in the industry. For example, learning how to implement enablement into your brand’s strategy and how to leverage emerging tools and technology are both on this year’s agenda.

Other agenda items include discussions around: 

• Measuring the effect of enablement with metrics and KPIs
• Cross-functional collaboration and GTM alignment
• Full-stack revenue enablement
• Encouraging a data-driven environment
• Implementing at-scale strategies  

The summits also include a plethora of guest speakers. Attendees will get to hear from people like Katherine Hallen, the head of GTM sales activation at Microsoft; Aneet Narang, the head of global revenue enablement at PayPal; and Jeffrey Hatchell, the vice president of U.S. field sales enablement and global leadership at American Express, among many others. 

Upcoming 2024 Sales Enablement Collective conferences include in: 

• San Francisco on Sept. 4 and 5
• Boston on Oct. 3 and 4
• Singapore on Oct. 30
• Sydney on Nov. 6 and 7
• Chicago on Nov. 13 and 14
• Toronto on Nov. 20 and 21
• London on Dec. 4 and 5

There are also some Sales Enablement Collective events coming up next year in 2025, which include: 

• Austin, Texas on Feb. 12 and 13
• New York on March 19 and 20
• Paris on March 27
• Denver on April 9 and 10
• Amsterdam on May 14 and 15
• Las Vegas on May 21 and 22
• Atlanta on June 4 and 5
• Seattle on June 11 and 12

6. Forrester’s B2B Summit North America (2025)

The influential research firm Forrester is set to host its 2025 B2B North American summit from March 31 through April 3 in Phoenix (and virtually, for folks who’d prefer to stay closer to home). This sales enablement conference will focus on driving growth in a dynamic B2B landscape. Attendees will learn the latest in all things product, sales, and marketing, and will be introduced to new tools and technology. Both AI and sustainability are topics of interest. 

Some of the areas attendees can look forward to exploring include: 

• Self-service virtual routes to market
• New buyer shifts and preferences
• GMT alignment 
• First-party data challenges
• Generative AI risk management
• Cross-functional data and metrics

7. Gartner CSO and Sales Leader Conference (2025)

The Gartner CSO and Sales Leader Conference is one of the most anticipated, for good reason. The most recent Gartner sales enablement conference provided industry leaders with best practices, innovative strategies, enablement tools, and data-backed insights regarding customer-driven growth and team alignment.  

Attendees of this conference had access to more than 150 sessions of the latest research and findings from Gartner, across for tracks: tracks A through D. Each track was tailored toward specific audiences and organized as follows: 

• Track A: “Craft a Unified Commercial Strategy in a Dynamic Market”
• Track B: “Transform Go-to-Market Execution to Accelerate Organic Growth”
• Track C: “Drive Next-Level Seller Performance”
• Track D: “Improve Speed, Precision and Resilience Through Operations and Enablement”

Gartner also published the top takeaways from the 2024 CSO and Sales Leader Conference so folks who missed out can get an idea of what’s in store for next year. This year, AI was a significant topic of discussion, particularly the role AI plays in revenue technology, especially with regard to buyer engagement and seller productivity. 

The 2025 Gartner CSO and Sales Leader Conference will take place from May 20 to 21 in Las Vegas, Nevada. The agenda for 2025 is still in development, but those looking to attend can get updates via Gartner’s email notification system. 

Yoodli for Sales Enablement Leaders

Want to check out the latest in sales enablement?

Yoodli is a virtual sales coach that works with sales and revenue enablement leaders to help decrease ramp and increase attainment across teams — no matter how large the enterprise.

Recently, leaders at Google Cloud tapped into Yoodli to build a sales pitch certification program. This initiative involved certifying more than 15,000 staffers in just a month. This rollout was so successful that Google Cloud uses Yoodli across the company for additional enablement programs. 

The results of this initial program were impressive. In addition to extending Yoodli’s capabilities across all enablement programs, the case study also led to: 

• Exceeding the initial customer satisfaction score of 90% with a CSAT of 92%
• An increase in training program completion rate (compared to average Google Cloud trainings, the completion rate was 20% higher)
• The number of Google Cloud Platform talking points hit — a core metric — increased by 100%+ from the initial Yoodli session to the final practice session, making it the single largest internal training run by Google Cloud to date

Learn more about how Yoodli can facilitate at-scale enablement for teams at https://yoodli.ai/.