Leveraging artificial intelligence and virtual reality, Mursion is a platform that offers interactive training for organizations of all types.

In our overview guide, we’ll tell you everything you need to know about this VR training solution, including what it is, how it works, its use cases, the pros and cons of using Mursion, and another option for folks looking for more realistic roleplay solutions. 

What Is Mursion?

Mursion is a platform that offers an immersive experience via learning simulations to help folks improve their interpersonal communication skills. Using one-on-one training simulations, people can practice navigating challenging, high stakes conversations. 

The idea behind Mursion is that teams and individuals can leverage its simulations to improve their skills in a short period of time. It’s similar to other platforms like Second Nature AI and Highspot.

How does Mursion work?

Mursion works by using a unique blend of artificial intelligence and human guidance to provide immersive learning simulations. These simulations are then provided by a simulation specialist who delivers the dialogue for virtual avatars. By relying on this blend of humans and AI, learners can interact with multiple avatars at a time.

Plus, teams across organizations work on beating the forgetting curve with repetition and dedicated practice.

Who uses Mursion?

Many organizations provide learning simulations through Mursion, especially when it comes to universities and educational facilities. For example, some of Mursion’s providers include orgs such as: 

• Kennesaw State University
• Harvard Graduate School of Education 
• University of Sweden in Linkoping, Sweden
• Murdoch University in Perth, Australia
• University of Virginia (UVA)
• ETS (Educational Testing Services) in Princeton, New Jersey
• California State University in Los Angeles
• American Association of Marriage and Family Therapists (AAMFT)

Top Mursion Use Cases and Solutions

The interactive environment Mursion provides allows institutions of all kinds — from universities to nonprofits to national associations — to leverage the platform as a solution for skill development and training. Here are the most common use cases for Mursion’s immersive learning simulations.

Customer service training

The customer service industry is a challenging one to work in, especially if you don’t have much experience with client communications. Mursion bridges this gap by offering customer service training to create memorable (and positive) brand experiences for customers. With this use case, customer service teams can use these simulations to participate in and prepare for challenging service situations. 

This kind of customer service training offers new learners a chance to get a more authentic training experience in a safe environment. Specifically, teams can work on anything from de-escalation tactics to active listening. 

Simulated customer service training can improve: 

• Net Promoter Scores (NPS)
• Customer service satisfaction rates
• Employee engagement
• Customer retention

Leadership skills development and training

Mursion is also used by companies to provide intuitive leadership skills development and training. Teams can work on and improve their leadership skills with this kind of immersive environment by practicing empathic feedback, coaching, and communication. This can help foster more positive, inclusive team interactions. 

Sales training 

Sales is another large industry whose workforce can benefit from virtual training options like Mursion. The majority of sales methods are customer centric or at the least, depend on the customer for sales success. Mursion’s sales training aims to help sellers improve relationships with buyers through interactive sales scenarios. Sales teams can practice new sales frameworks, marketing techniques, and building rapport with clients, all within the safety of a virtual environment. 

The benefits of using simulations to improve your skills and drive revenue growth are essentially endless. Sales reps can improve their confidence and ability to sell with dedication and practice.  

Diversity, equity, and inclusion initiatives

One of Mursion’s lesser known use cases involves diversity, equity, and inclusion initiatives. Company leaders can help foster diversity and inclusion in the workplace by leveraging interactive simulations to encourage inclusivity. Simulated diversity training gives folks the opportunity to practice high stakes conversations in a safe, risk-free environment for best results. 

This experiential training can help give companies a competitive edge in terms of profitability, employee retention rates, and innovation. 

Top Pros of Using Mursion

There are some worthy advantages to using a tool like Mursion for professional learning, development, and training. Here are the top three advantages of using Mursion for modern sales training and enablement.

Professionals can practice and improve in a safe space

Arguably the top benefit of using Mursion is the safe, risk-free environment it provides folks for practice. Whatever the exact use case may be, individuals and teams alike can use Mursion’s interactive simulations to practice skills and communication without risking losing customers or employees. It offers an authentic experience minus the risk, so folks can focus more on improving and less on their performance in the moment. 

This allows learners the freedom to try out new techniques, test recently acquired skills, and even experiment. 

The virtual training options are scalable for organizations. 

Another key advantage to using Murision is that the virtual training can be conducted at scale. In other words, organizations of any size can implement Mursion training for teams across the board. It’s just as helpful for an individual employee as it is for a large team.

Drawbacks to Using Mursion

Like any other tool, Mursion isn’t perfect. There are a few minor disadvantages to using this platform. Here are a few drawbacks to using Mursion that you should keep in mind when exploring this option.

The initial investment can be out of the budget for some orgs.

Even though Mursion is an impressive platform that offers at-scale training for organizations across the board, that doesn’t mean it’s affordable. On top of that, Mursion isn’t transparent about its cost. 

However, a general 30-minute Mursion session costs around $49 per person, according to Inc. Other estimates describe Mursion costing anywhere from $134 to $164 per person, according to the American Association of Colleges for Teacher Education (AACTE).

So, depending on the size of your organization, investing in Mursion can be pricey up front compared to other options. 

Internet connectivity is a must.

Because Mursion requires steady internet connection, it can also be considered a disadvantage. If your organization is known for its spotty wifi or if your internet goes out, you’re out of luck when it comes to Mursion’s immersive training. However, as long as your internet connection stays strong, you should be able to access its services.

Introducing the Best Mursion Alternative: Yoodli

If you’re looking for other options besides Mursion, you’re in luck. One of the best alternatives out there is Yoodli, an online speech coach that leverages AI to provide realistic virtual training through its easy-to-use platform.

Similarly to Mursion, Yoodli uses generative AI to provide simulated conversation practice, like with its intelligent sales roleplays. For sales companies, this allows brands to boost seller attainment while also slashing ramp across the board. Well-known organizations like Dale Carnegie, Korn Ferry, and Google have already benefited from Yoodli.

Although Yoodli and Mursion are similar, Yoodli’s virtual simulations are a little bit more realistic and less cartoony than Mursion’s. Plus, Yoodli offers excellent sales training complete with data-backed, actionable feedback. For sales reps, they can get real-world practice in a completely realistic yet risk-free environment, such as during cold calls or customer discovery calls. Because Yoodli takes on customer personas, the back-and-forth conversation between a sales rep and the AI-generated conversation partner is like any other typical conversation. 

There’s also Yoodli’s specialty admin personalization capabilities. For example, Yoodli gives companies the chance to make Yoodli their own by personalizing it with their company methodology. That way, teams can use Yoodli for their own use cases, from manager training to pitch coaching and more. On top of that, Yoodli has enterprise-grade privacy, including SOC 2 Type 2, GDPR, and more. 

The results of this recent case study from Google Cloud speak volumes. In fact, Google was able to get more than 15,000 sales reps trained and up to speed based on the company’s own methodology and objectives. It was so successful that Google ended up extending its use of Yoodli to other programs, too. 

Plus, unlike Mursion, you can get started for free. Learn how you and your team can use Yoodli at https://yoodli.ai/.

The Bottom Line

Mursion is an up-and-coming virtual learning environment professionals can use to improve their interpersonal and professional skills. But for people looking for more realistic, less cartoon-y roleplay capabilities, Yoodli stands out as a stronger option. No matter what your organizational goals are, Yoodli can help get teams on the same page with its at-scale training and implementation. 

Sources

• Mursion: “Customer Service Simulation Training,” “Virtual Sales Training,” “Virtual Diversity and Inclusion Training,” “Virtual Leadership Training.”
• Inc.: “Learning Empathy Takes Practice.”
• American Association of Colleges for Teacher Education (AACTE): “Mursion Virtual Practice for Teacher Candidates.”