Every sales leader knows the pipeline number at midyear. Far fewer can grade how ready their team is to hit it. So today, Yoodli is releasing a free sales readiness quiz for the moment: “Does Your Sales Team Need Summer School?”
It plays like a back-page magazine quiz. It reads like a midyear performance review. Pick the answer that sounds most like your team, tally your score, and get a straight read on whether your reps aced the first half or need to hit the books before Q3 heats up.
Why Take a Sales Readiness Quiz at Midyear?
Because readiness gaps hide well. New reps who still haven’t run a real discovery call. Messaging that lands differently depending on which rep picks up the phone. Objections that stall deals because a live call is the first place a rep hears them.
None of that shows up in a pipeline review. Instead, it shows up in the Q4 number, when it’s too late to fix.
Summer makes it worse. Deal volume slows, training slips down the priority list, and teams coast on first-half habits. Meanwhile, the teams that finish the year strong use the slow stretch to sharpen up. The difference is knowing exactly where to focus that effort, and that’s what this quiz surfaces.
How the Quiz Works
Every question maps to a specific readiness gap that costs teams pipeline in the back half. For example:
Whether objection handling is consistent across the whole team
How quickly new messaging from marketing reaches live conversations
How clearly you can see who is actually ready to sell
Answer honestly, tally your score, and no peeking at the answer key. Your results come as a shareable report card, so you can pass it around the team, send it to leadership, and see if the grade matches how you feel heading into the second half.
What Your Score Tells You
Your total lands your team in one of three tiers. Each one comes with a plain-language diagnosis of where you’re strong and where you’re exposed, plus one specific move matched to your score. No spoilers here, though. You’ll have to take the quiz to find out where your team lands.
What we will say: each recommendation maps to a specific part of the Yoodli platform, from AI Roleplays to AI Tutor to AI Continuous Coaching, depending on where your team actually is right now.
The recommendations are backed by the numbers leaders trust. Reps who practice three or more scenarios a week with Yoodli close 23% more deals. In addition, one team recovered 1,600+ manager hours a quarter by taking practice off their managers’ calendars.
As Varun Puri, co-founder & CEO of Yoodli, put it: “Most leaders can tell you their pipeline number to the dollar, but ask who on their team is ready to sell and you get a gut feel. This quiz gives sales leaders an honest read on their team’s readiness while there’s still time to act on it, before the gaps show up in the year-end number.”
And if your team just wrapped a midyear kickoff, pair the quiz with our 90-Day Post-SKO Playbook to turn that momentum into behavior change.
Take the Quiz
Find the quiz here. Take it online for instant results, or download the PDF and score it on your own time.
If you’re staring down a soft second half and want to act before Q3 instead of after, this is the place to start. Grab a pen, or just click.
Loopio, a leading RFP response management platform trusted by 1,700+ companies, used Yoodli’s AI Tutor to roll out product demo certification across its entire go-to-market (GTM) organization. After revamping their demo workflow, Loopio’s 3-person enablement team needed a scalable way to bring every rep to the same level of expertise – fast. Yoodli’s AI Tutor combined learning and practice into a single interactive experience: reps absorbed new messaging and demo flows conversationally, then immediately applied that knowledge through built-in roleplay with real-time feedback. The result: 60 reps certified in ~20-minute sessions, certification attempts cut down by 67% (down from 3 attempts to 1), 60% first-attempt pass rate, 25-point improvement in demo readiness scores among reps who practiced twice or more, and 120 hours of live coaching time saved – all without adding enablement headcount.
About Loopio
Loopio is a Toronto-based response management platform that helps enterprises streamline the process of responding to RFPs, DDQs, and security questionnaires. Trusted by more than 1,700 companies worldwide, Loopio enables proposal, sales, and security teams to respond faster, improve response quality, and win more business.
Loopio’s enablement function is lean by design: a 3-person team responsible for all product content, marketing content, onboarding, and ongoing GTM learning.
The Challenge
Loopio had just revamped its entire demo workflow for all go-to-market teams. That meant every rep, from tenured sellers, account managers, and customer success managers to new hires, needed to quickly reach the same level of product expertise across new messaging, demo flows, and objection handling.
The problem was familiar to any enablement leader: traditional approaches separate learning from practice. Reps read a playbook or watch a recorded demo, then move to a roleplay to test what they’ve retained. Learning and application happen in different moments, and the gap between the two is where skills fall through.
For a 3-person team managing all content across onboarding, product training, and business-as-usual learning, the answer couldn’t be more live coaching. They needed a scalable, self-serve solution that could teach and test at the same time, adapt to each rep’s experience level, and give enablement visibility into where the team was struggling.
“We revamped our entire demo workflow for all of our go-to-market teams. We really needed a way to get everybody to the same level of expertise to be able to go through it from start to finish.” – Bety Garcia, Senior Enablement Program Manager, Loopio
The Solution: AI Tutor as the Foundation for Demo Certification
Loopio’s journey with the AI Tutor started with a specific inflection point. The team had originally run their Demo Re-certification Program as a standard roleplay. But when it came time to onboard new hires through the same material, Bety shifted to the AI Tutor, and the difference was clear enough that it became the default.
From there, the AI Tutor became Loopio’s go-to format for every major product feature launch that impacted the demo workflow: Automated Answers, Proposal Summary, Website Connectors, and the Loopio Copilot Agent. Each feature got its own Tutor, purpose-built to teach the value prop, walk through the demo flow, and pressure-test reps on objections – all in one session. What started as a single certification use case became a repeatable enablement playbook.
The formula: Short playbooks (1–2 pages) + recorded demo videos + AI Tutor, with the Tutor serving as the centerpiece where knowledge gets applied and tested.
How it works: Reps enter a Tutor session and navigate through 3 learning paths: the value proposition, the demo flow, and common objections. The Tutor teaches each concept conversationally, then immediately transitions into roleplay application within the same session. Reps get direct, contextual feedback as they go.
Critically, the experience adapts. Experienced reps can skip the instructional portion and jump straight to roleplay. New reps get the full guided experience. Each Tutor was built with structured evaluation criteria, goals broken into specific sections like “value and differentiation” and “tool in action”, so enablement could measure exactly where reps excelled and where they needed more work.
“What I liked about the Tutor is you’re doing learning and practice in tandem. The Tutor teaches them bit by bit, then they have a chance to roleplay at the same time and get direct feedback in that same conversation.” – Bety Garcia, Senior Enablement Program Manager, Loopio
Why AI Tutor Over Standard Roleplays
When Loopio first launched Yoodli with roleplays, the most common rep feedback was that conversations should feel more realistic. After switching to the AI Tutor for product training, the feedback flipped – reps started proactively messaging Bety and the Loopio enablement team that they loved the experience.
Key advantages of the AI Tutor for Loopio:
Learning + practice in tandem: Reps don’t just test knowledge; they build it within the same session
Built-in flexibility: Adapts to experience level, so senior reps aren’t slowed down and new reps aren’t lost
Realism: Conversations feel like genuine coaching exchanges, not scripted Q&A
“It’s the most realistic interaction you can build with AI right now. When you’re coaching someone one-on-one, that’s how conversations flow – you talk about it, then you say ‘what if I said this?’ and get feedback. That’s what the Tutor does.” – Bety Garcia, Senior Enablement Program Manager, Loopio
Impact
The data demonstrates strong engagement and meaningful skill development across Loopio’s GTM organization:
Metric
Result
Reps certified
75% of assigned GTM reps completed Tutor-based demo certification
Total AI Tutor sessions
~275+ Tutor interactions completed across the team
Average score improvement
60% first-attempt pass rate (up from ~40% with traditional roleplay) +25 points improvement in demo readiness scores among reps who practiced twice or more
Time to demo-readiness
1 session (down from 3 attempts with previous approach) Attempts cut by 67%
Live coaching hours saved
120 hours of enablement time freed up
Beyond the numbers, Loopio used the AI Tutor’s evaluation criteria to identify specific skill gaps and shape future enablement initiatives. For example, after one certification cohort, the data showed the team had mastered the core platform demo but still needed refinement on AI-related messaging — a finding that directly informed the next round of training.
“We had specific messaging that we wanted the team to hit on around AI and the changes in the market. That was its own goal, so I could say: the team knows how to talk about the platform — the problem is we still need to refine messaging around this topic. That’s been incredibly helpful to guide the initiatives we’ve launched.” — Bety Garcia, Senior Enablement Program Manager, Loopio
About Yoodli
Yoodli is an experiential learning platform that helps individuals and teams practice real-world conversations, presentations, and professional interactions through customizable AI roleplays and AI Tutors. Whether preparing for high-stakes meetings, product demos, sales calls, or certifications, users get targeted, real-time feedback to build confidence and improve communication. The Seattle-based company is trusted by Fortune 100 companies, leading training providers, and educational institutions to deliver scalable, judgment-free coaching across sales, leadership, customer success, and more. Learn more at yoodli.ai.
Want to see what Yoodli and the AI Tutor can do for your team? Contact: sales@yoodli.ai | yoodli.ai
TL;DR: An 19-year-old communication training firm, MTW, partnered with Yoodli to extend the reach of their 10-person consulting team to enterprise clients at scale. By embedding AI-powered roleplays into live training programs across multiple clients, MTW gives learners a private, judgment-free space to practice high-stakes conversations on demand. For one of their Telco clients, the results were immediate: sales grew in just 3 months after telemarketing agents shifted from rigid script compliance to empathetic, conversational selling. For another client, a major international bank preparing for an IPO, board members practiced difficult leadership conversations for the first time ever. A new pioneer project has started with more than 120 sales managers from one of the most respected banks in Portugal. Divided into small groups, they are practicing strategic sales pitches, cold calling, and objection handling with different client profiles. From convincing the secretary to book a meeting with the business owner, to the actual meeting with the CEO or CFO.
Background
MTW is an 19-year-old Lisbon-based communication training firm. They solve business problems through behavior and communication. Specialize in media training, public speaking, presentation training, executive presence, and all aspects of behavioral communication. Their team of 10 executive trainers and consultants work with enterprise clients across Portugal and Portuguese-speaking markets worldwide, spanning telecoms, banking, pharmaceuticals, insurance, oil and gas, and customer success.
Their work is deeply hands-on. Trainers sit alongside agents on the contact center floor, listen to live calls, observe check-in counters, and embed themselves in client operations to understand the real communication gaps before designing any training program.
The Challenge
As a team of 10, MTW faced a challenge familiar to any high-quality boutique firm: demand was outpacing capacity. Large enterprise clients, some with 120, 200, or 400 employees to train, required a level of coverage that a small team of trainers simply could not sustain on their own.
There was also a practice gap. Clients would attend a session, absorb the frameworks, and then have no structured way to rehearse before the real moment of a media interview, a difficult board conversation, or a high-stakes customer call. Skill development requires repetition, but scheduling time with a coach was expensive and logistically hard to scale.
The client insight that changed everything for them came from an unlikely source: a former executive who had climbed from coder to CEO of a major European company, with MTW’s CEO coaching him at every step. One day, he put it simply, “Wouldn’t it be great if I could have you in my pocket to train with me every time that I need?”
That question set MTW on a path to find a technology partner that could extend their coaches’ reach, without diluting the quality their clients had come to expect.
The Solution
After an initial evaluation period, MTW integrated Yoodli’s AI-powered coaching platform into their training programs. By maintaining the quality and personalization of the programs, MTW committed to Yoodli as the practice layer for their enterprise programs. They call it MTW AI Coach.
The core principle: Yoodli is not a replacement for MTW’s trainers. It is the tool that lets them be everywhere, all at once, as clients are used to. Through Yoodli, MTW can:
Design client-specific AI roleplay scenarios, including inbound and outbound calls, media interviews, and difficult leadership conversations, all tailored to each client’s context
Build custom rubrics aligned to MTW’s proprietary coaching frameworks and methodologies
Define the talking points, tone, and responses learners should demonstrate
Identify the learning gaps and act immediately
Give clients unlimited, private, judgment-free practice between live sessions
Track progress across large cohorts and identify patterns at scale
Use the data to consult the client in business decisions
Critically, the platform’s flexibility meant MTW could shape it to each client’s workflow, not the other way around.
Conclusion
MTW has built a reputation over 19 years on the quality of their coaching and training — and the results below reflect what becomes possible when that expertise is paired with technology that scales it.
Sales grew in just 3 months for the Telco telemarketing teams after introducing AI-powered practice.
Telco full telemarketing operation (~200 people) is now rolling out the program
A Portuguese bank program covering ~120 sales directors is now underway, using the same model
Board members at a major international bank completed high-stakes conversation practice ahead of an IPO
MTW’s team of 10 can now design and deliver programs at a scale that would previously have been unsustainable
Perhaps most importantly, Yoodli changed the nature of the experience clients have. Training that once felt like an assignment and was watched by peers, judged in the moment,now feels like personal development. Learners practice in private, on their own schedule, without fear of exposure. That shift in how practice feels has changed how much people actually do it. Still, the MTW way.
“Nowadays, they can just practice on the platform and go forward with it. They are not being judged. That’s one of the things that changed the business model.”
Powering pitch certification with intelligent coaching, scalable performance, and data-driven insights
Seattle, WA — June 1st, 2026
Yoodli announced today a partnership with WEKA to support how the company is training and certifying its go-to-market team to show up confident and prepared in real customer conversations.
With Yoodli, WEKA enables its GTM teams to practice realistic sales scenarios and receive objective, AI-driven feedback. This approach helps certify readiness without relying on time-intensive, manager-led roleplays.
As part of the rollout, WEKA is launching a sales certification powered by Yoodli, giving sellers a clear, repeatable way to demonstrate readiness before engaging with customers. Reps practice real pitches and objections on demand, receive feedback aligned to WEKA’s messaging and standards, and can be certified consistently across teams at scale without adding manager overhead.
“Effective sales pitch certification needs to reflect how teams actually sell. Yoodli provides a standardized, realistic practice model that builds seller confidence and ensures every go-to-market conversation is grounded in the infrastructure advantage WEKA brings to AI innovation,” said Brian Froehling, Chief Revenue Officer, WEKA.
Yoodli supports organizations like WEKA by making sales readiness consistent and measurable at scale. Rather than relying on one-time training or subjective assessments, leaders gain data-driven visibility into readiness, skill gaps, and progress across teams, while sellers build confidence through repeatable certification workflows.
“WEKA is taking a thoughtful, modern approach to sales readiness,” said Varun Puri, CEO and Co-founder, Yoodli.“By standardizing practice and certification with Yoodli, they’re giving sellers a secure, realistic way to prepare for high-stakes conversations.”
About WEKA
WEKA is transforming how organizations build, run, and scale AI workflows with NeuralMesh™, its intelligent, adaptive mesh storage system. Unlike traditional data infrastructure, which becomes slower and more fragile as workloads expand, NeuralMesh becomes faster, stronger, and more efficient as it scales, dynamically adapting to AI environments to provide a flexible foundation for enterprise AI and agentic AI innovation. Trusted by 30% of the Fortune 50, NeuralMesh helps leading enterprises, AI cloud providers, and AI builders optimize GPUs, scale AI faster, and reduce innovation costs. Learn more at www.weka.io or connect with us on LinkedIn and X.
WEKA and the W logo are registered trademarks of WekaIO, Inc. Other trade names herein may be trademarks of their respective owners.
About Yoodli
Founded in 2021 in Seattle, Washington, Yoodli is an AI-powered experiential learning platform that helps people practice and improve communication skills through personalized AI roleplays, adaptive coaching, and real-time feedback. Trusted by enterprises worldwide, Yoodli enables learners to build confidence, measure progress, and perform when it matters most. Learn more at yoodli.ai.
TL;DR: Braintrust, a sales and leadership coaching firm serving large enterprise clients, built a more measurable version of its coaching model by combining its proprietary methodology with AI-enabled practice and call scoring. Using Yoodli as the delivery layer, Braintrust turned subjective coaching into consistent, rubric-based evaluation tied directly to live sales conversations. The result: a $5 billion global security client reached 96% adoption and improved problem quantification by 29%; a pharma client improved client connection from 10% to 83% in three months; and Braintrust’s own team maintains 100% adoption with reps practicing at least three times per week.
About Braintrust
Braintrust is a sales and leadership coaching firm that works with large enterprise clients. Their coaches embed deeply inside client organizations, sitting in on calls, running baselines, building custom frameworks to drive measurable improvement in how sales teams communicate, qualify, and close.
The Problem
For years, as Braintrust scaled into larger enterprise environments, clients wanted more standardized measurement and tighter linkage between practice and live-call behavior.
Clients could feel that their teams were getting better. Managers noticed that conversations were improving. But when it came time to justify the investment or demonstrate progress in a business review, the answer was too often: “They just are.”
Braintrust also wanted a more scalable way for reps to practice against its proprietary methodology and for managers to see whether those same behaviors were showing up in live customer conversations. The challenge was not the quality of the coaching. It was creating a consistent measurement layer around it.
“For a long time, it was always just ‘yeah, you guys do great work’, but there wasn’t a solid number to be able to base that against. We wanted to come up with a way to actually quantify the success of what it is we train.” —Jeff Bittner, Braintrust
The Solution
Braintrust needed a way to operationalize its own coaching methodology at scale. That meant translating its proprietary frameworks into repeatable rubrics, enabling reps to practice against Braintrust’s standards, and measuring whether those standards showed up in live customer conversations.
After evaluating AI coaching platforms, Braintrust selected Yoodli because it was the best fit for Braintrust’s model.
The platform allowed Braintrust to configure custom rubrics, ground feedback in Braintrust’s own content, and score real sales calls against the same criteria used in practice. That gave Braintrust a way to extend its methodology consistently across practice, live-call review, manager coaching, and client reporting.
“You can have all the flash you want, but if what you’re generating at the end isn’t the quality it should be, who cares? The feedback Yoodli generated was by far the closest to how we would actually coach someone.”—Jeff Bittner, Braintrust
This closed the loop that had been missing. Braintrust could now show clients not just how their reps performed in practice, but whether that performance was showing up in actual customer conversations. Roleplay and reality were finally connected.
Through Yoodli, Braintrust built client programs that could:
Run AI roleplays graded against Braintrust’s proprietary methodology
Score real sales calls against the same Braintrust rubrics used in practice
Establish rep baselines before training begins
Give managers objective data to coach specific skill gaps
Create a private practice environment that increases repetition and accountability
Client impact
$5 billion global security company: 96% adoption and measurable skill gains
This client had previously used a sales training provider that saw 30–40% adoption of their tools, a common outcome when tools are rolled out top-down without buy-in from the people actually using them. After six months with the Yoodli-powered Braintrust program:
96% of the team adopted the AI coaching tool, more than double the previous provider
29% improvement in problem quantification, reps’ ability to define and articulate the prospect’s problem
12% average improvement across all measured sales skills
Strong enough results that Braintrust is now in negotiations to expand the program globally
$1 billion pharma company: connection rate jumps from 10% to 83%
Braintrust runs a baseline with every new client: before any training, reps do a “do what you do” call scored against Braintrust’s metrics, without the rep seeing the rubric. This revealed the real starting point, not the perceived one.
This pharma client believed that building connections with clients was one of their reps’ strongest skills. However, the baseline told a different story: only 10% of reps were actually connecting with clients in their conversations. Three months of Yoodli-powered practice later, that number had risen to 83%.
“They thought connection was their rep’s strongest characteristic. Come to realize, only 10% of all of their people actually connected with their clients. After three months of using this tool, that number jumped to 83%.”—Jeff Bittner, Braintrust
Trades company: 50% of annual target hit with 8 months to go
A trades company working with Braintrust has already hit 50% of their annual sales target with eight months still remaining in the year. The gains are driven by a 45% improvement in how reps uncover and prioritize prospect goals, and a 20% overall increase in measured sales skills, both of which are compressing the deal cycle.
The Outcome
Braintrust built its reputation on the quality of their coaching, and the results above reflect what becomes possible when that expertise is paired with technology that can measure it.
Clients save an average of 50 hours per person annually on sales training and coaching
Braintrust’s own internal sales team runs at 100% adoption, practicing a minimum of three times per week
Every Zoom and Teams sales call is run through Yoodli and scored against rubrics, giving managers objective data to coach from
Yoodli is the only platform Braintrust has evaluated that links roleplay performance directly to live call analysis, closing the gap between practice and performance
For Braintrust, Yoodli made its existing coaching rigor visible at scale. It enabled the firm to quantify what its methodology was already designed to improve and to show clients, with greater consistency, how practice translated into live-call performance.
“If you think your reps are practicing on their own, you’re kidding yourself. And if you think your managers are consistent with how they practice with their people, you’re kidding yourself. This tool creates a level of accountability and psychological safety that neither of those offers. It removes all subjectivity from the feedback every rep gets.”—Jeff Bittner, Braintrust
IGNITE, the applied-learning consultancy that helps sales and leadership teams drive lasting behavior change, has partnered with Yoodli, the AI roleplay platform, to scale coaching and performance across global Leadership & go-to-market (GTM) teams. This collaboration brings IGNITE’s proven Human Engagement Mastery Academy’s & performance expertise together with Yoodli’s generative AI roleplay platform.
A New Era for Leadership Development, Human Engagement & Sales Mastery
IGNITE has long supported C-level executives, Emerging, Established Leaders, and GTM teams with personalized programs that continue learning beyond the classroom or workshop. The IGNITE SPEND Sales Mastery & ASPIRE Leadership Academy programs combine consulting, immersive training, habit development, and AI-driven micro‑learning. By integrating Yoodli into its Academy Programs, IGNITE already delivers high-fidelity coaching & customized Human Engagement experiences well beyond the classroom. Participants can reinforce IGNITE’s Human Engagement C.L.U.E. methodology in each Academy (Communication, Listening, Understanding, Empathy), through repeatable, AI-powered roleplays that reflect common conversations such as discovery calls, value articulation & both internal or external stakeholder engagements anytime, anywhere.
Empowering Sales Teams with Scalable AI Coaching
IGNITE’s partnership with Yoodli empowers Leaders and GTM teams to:
Master Business Outcome-Focused Human Engagements: Practice real-world scenarios by mastering soft skills like active listening, empathy first, discovery, inquiry, negotiation, questioning techniques, and closing.
Build Human Engagement Confidence & Emotional Intelligence: Identify Strengths plus opportunities for development like Hone listening skills, Emotional cue detection, EQ balance of application & adaptive responses.
Reinforce Learning Through Practice: Reinforce classroom learning with on-demand simulation and instant guidance via customized real-life customer scenarios.
Scale Excellence Across Regions and Roles: Bring high-fidelity coaching & repeated practice capability to support mastery across global teams.
Executive Voices on the Collaboration
Team IGNITE is excited to enter this important partnership in Human Engagement & Performance Development with Yoodli, said Paul McLean, Founder & CEO of IGNITE PERFORMANCE. By being able to seamlessly integrate Yoodli into our multiple Human Engagement Mastery Academy programs, our clients are already witnessing the benefits of this incredible technology as one of the key elements to mastering the right Human Engagement habits for sustainable Individual & team success. Our clients are raving about Yoodli –
“I loved using the AI to practice. As I said, you learn how to deal with curveballs by having someone throw repeated curveballs at you. A great repeated exercise to learn and adapt to active listening and use other traits that we learned as part of establishing the right Human Engagement Habits.”
“Yoodli is thrilled to partner with IGNITE PERFORMANCE to bring generative AI coaching & Simulation practice to their clients Leadership & GTM teams worldwide,” said Varun Puri, CEO at Yoodli. “Combining IGNITE’s multi‑dimensional ASPIRE Leadership & SPEND Sales Mastery Academy approach with our AI‑powered roleplays delivers a powerful new tool for human engagement mastery.”
About IGNITE PERFORMANCE
IGNITE PERFORMANCE FZCO is an outcome-driven human engagement consultancy offering coaching, experiential training, and behavioral‑change programs for individuals, teams, and enterprises. Their ASPIRE & SPEND Academy’s combine consulting, immersive learning & AI-supported micro‑learning to enhance Leadership and GTM performance. IGNITE’s global team includes Master Facilitators, Executive Coaches, including Learning Experts across Human Behaviour & Engagement. Learn more at 1gnite.me.
About Yoodli
Yoodli is an AI-powered roleplay simulator that enables professionals and go-to-market teams to develop communication skills through private, real-time, and judgment-free coaching. Trusted by Fortune 100 companies, Yoodli supports training in sales, leadership, presentations, customer engagement, and more. Learn more atyoodli.ai.
2Win!, a global leader in sales, demo, and customer success training, and Yoodli, an AI-powered roleplay platform, are excited to announce a strategic partnership designed to bring AI-driven practice and reinforcement into 2Win!’s renowned methodologies. This collaboration merges 2Win!’s proven frameworks for delivering winning demos and value-driven sales conversations with Yoodli’s cutting-edge generative AI technology transforming how go-to-market teams learn, practice, and master the skills that drive conversion and customer impact.
A New Standard for Sales, Demo, and Success Coaching
For over 20 years, 2Win! has helped sales, pre-sales, and customer success teams elevate performance by mastering how to tell compelling stories, deliver engaging demos, and build authentic connections with buyers. Now, powered by Yoodli, 2Win! is extending that expertise by offering clients a continuous, scalable coaching experience that complements its live workshops and online training helping teams reinforce and apply critical skills in a private, intuitive AI environment.
Through the partnership, teams will be able to:
Simulate Real-World Buyer Interactions: Practice delivering engaging, value-focused demos and sales conversations with an AI coach that replicates realistic customer scenarios.
Receive Real-Time, Private Feedback: Get immediate, judgment-free insights on delivery, clarity, message impact, and objection handling to sharpen performance.
Reinforce Learning On Demand: Access continuous practice opportunities that align with 2Win!’s trusted frameworks, ensuring long-term behavior change and skill retention.
Scale Coaching Across Teams: Enable managers and enablement leaders to monitor trends, surface coaching moments, and drive consistent performance improvements across sales, pre-sales, and success organizations.
Executive Perspectives
At 2Win!, we believe that consistent, high-impact execution is what separates top performers from the rest. By partnering with Yoodli, we’re giving our clients the tools to go beyond learning to practice, refine, and master the skills that lead to better demos, stronger relationships, and more closed deals.
— Dan Conway, CEO at 2Win!
We’re thrilled to partner with 2Win!, whose methodologies have transformed sales and success teams worldwide. Together, we’re equipping professionals with the targeted, AI-powered coaching they need to deliver exceptional buyer experiences every time.
— Varun Puri, CEO at Yoodli
About 2Win!
2Win! is a global sales, demo, and customer success training company helping organizations drive growth by mastering the art of delivering winning demos and sales conversations. Trusted by leading SaaS, technology, and B2B companies, 2Win! provides expert-led workshops, online training, and frameworks that help teams engage buyers, tell compelling stories, and differentiate in competitive markets. Learn more at 2winglobal.com.
About Yoodli
Yoodli is a generative AI roleplay and communication coaching platform that offers private, real-time, judgment-free practice opportunities for sales and go-to-market teams. Trusted by Fortune 100 companies like Google, Yoodli’s SOC2 Type 2 and GDPR-compliant platform is used to master sales certifications, product messaging, objection handling, leadership communication, and more. Learn more at yoodli.ai.
2Win! and Yoodli share a vision for empowering teams to turn knowledge into consistent, high-impact execution through continuous, AI-powered practice and reinforcement.
SalesStar, a global leader in sales performance improvement, and Yoodli, an AI-powered roleplay and communication coaching platform, are excited to announce the launch of SARA (Sales AI Roleplay Accelerator), an innovative AI-driven sales coaching companion. This collaboration combines Yoodli’s cutting-edge generative AI technology with SalesStar’s proven sales development expertise to transform how sales professionals practice, refine, and elevate their performance.
A New Standard for Sales Coaching and Enablement
For nearly two decades, SalesStar has helped organizations achieve sustainable revenue growth through data-driven sales systems and coaching. Now, with SARA, powered by Yoodli, sales teams can bridge the gap between training and execution by honing critical sales skills and practicing high-stakes conversations in a private, intuitive environment.
SARA empowers sales enablement and leadership teams to maximize their investment in coaching and training, ensuring that the behaviors learned translate into measurable results. Users will be able to:
Practice What They’ve Learned: SARA reinforces the core competencies taught in SalesStar programs, providing continuous opportunities to apply frameworks and best practices.
Build Confidence and Consistency: Reps can rehearse pitches and challenging scenarios in a judgment-free space, receiving personalized, actionable insights on clarity, tone, and conviction.
Deliver Measurable Results: SARA tracks individual progress, enabling sales leaders to link skill development directly to performance outcomes.
Scale Sales Development: On-demand access allows organizations to extend consistent, high-quality coaching across teams and geographies.
At Yoodli, we’re committed to helping sellers show up at their best. SARA, powered by Yoodli, merges our advanced AI coaching technology with SalesStar’s globally respected sales systems to deliver scalable, personalized sales development.
– Varun Puri, CEO at Yoodli
We’re incredibly excited to launch SARA and partner with Yoodli. Combining our sales expertise & methodology with Yoodli’s cutting-edge AI enables us to help clients not just learn, but actually apply & perfect the skills that drive revenue. With SARA, we’re giving revenue-driving teams the tools to practice, refine, and win more. Salespeople can now practice and master their skills in a safe cost effective environment, rather than the highly expensive alternative which is practicing on their prospects!
– Paul O’Donohue, Founder & CEO at SalesStar
About SalesStar
SalesStar is a global Strategic Sales Partner, advising & coaching companies to accelerate revenue through their Strategic Sales Systems which includes sales process transformation, leadership & team development, and competency-based coaching. SalesStar empowers sales leaders and teams worldwide to achieve breakthrough results by combining data-driven insights with expert coaching. Learn more at salesstar.com.
About Yoodli
Yoodli is a generative AI roleplay and communication coaching platform that provides private, real-time, and judgment-free practice opportunities for professionals and GTM teams. Trusted by Fortune 100 companies like Google, Yoodli’s SOC2 Type 2 and GDPR-compliant technology powers skill development across sales certifications, objection handling, leadership training, and more. Learn more at yoodli.ai.
SalesStar and Yoodli share a vision for enabling sales professionals to achieve peak performance through practice and reinforcement. With SARA, this partnership delivers an innovative solution to one of the most critical challenges in sales: turning knowledge into consistent, high-impact execution.
TL;DR:She Sells Sales Academy integrated Yoodli AI Roleplays to provide scalable, real-time coaching for over 2,000 women in sales, enhancing confidence, communication skills, and overall sales performance. By implementing a structured 4-step program, participants learned to conduct high-impact discovery calls, resulting in 89% of students reporting increased confidence and 76% reported improvement in talk-to-listen ratios, leading to stronger sales outcomes.
Background
She Sells Sales Academy is dedicated to empowering women to excel in sales through structured training, mentorship, and community support. The program helps women break barriers in sales careers by focusing on:
Building Sales Confidence: Developing communication skills to handle objections, negotiations, and closing deals.
Creating a Supportive Community: Providing mentorship and peer-to-peer learning opportunities.
Enhancing Professional Growth: Offering structured, actionable training to help women advance their sales careers.
To further its mission, She Sells Sales Academy needed a scalable, high-impact coaching solution that provided real-world practice and immediate feedback.
The Challenge
Despite its success, She Sells Sales Academy faced several challenges in scaling sales training:
Bridging the Confidence Gap: Many women in sales struggled with imposter syndrome and lacked structured practice opportunities.
Delivering Measurable Improvement: Ensuring that participants not only learned sales techniques but could also apply them effectively.
Scaling Personalized Coaching: Traditional 1:1 coaching was time-consuming and resource-intensive, limiting the number of students who could receive individualized feedback.
The Solution: The 4-Step She Sells Program + Yoodli AI
To create a structured approach to high-quality sales calls, She Sells Sales Academy implemented a 4-step tiered Program powered by Yoodli AI for real-time coaching and assessment.
Step 1: Rapport & Connection: Participants practice building trust and credibility in the first moments of a call, with Yoodli providing feedback on tone, clarity, and engagement.
Step 2: Needs Discovery: Using AI-generated insights, students ask the right qualifying questions, ensuring they understand the prospect’s pain points and personalize their pitch accordingly.
Step 3: Value Articulation: Participants refine how they position their solution effectively, ensuring their messaging is clear, persuasive, and relevant to the prospect’s needs.
Step 4: Next Steps & Commitment: Yoodli evaluates how participants set up clear next steps, handle objections, and drive toward a successful outcome.
Integrating Yoodli AI Roleplays into our program has been a game-changer. Our students now get hands-on discovery call practice with real-time feedback, helping them build confidence and improve faster than ever before.
– Shelby Sapp, She Sells Sales Academy
The Results
With Yoodli AI, She Sells Sales Academy transformed the learning experience for women in sales:
2,000+ women trained using AI-powered sales roleplays.
89% reported increased confidence in handling objections and pitching.
76% improved their talk-to-listen ratio, leading to more balanced and effective conversations.
Higher closing rates, as students applied real-time AI feedback to live sales calls.
Scalable, accessible training, ensuring that every participant receives personalized coaching, without increasing costs.
Key Takeaways
AI roleplays accelerate sales confidence by providing a low-risk, high-feedback environment.
Scalability is key. Traditional training models struggle to support thousands of learners, but AI coaching removes that bottleneck.
Data-driven insights empower continuous improvement, helping sales professionals refine their skills with precision.
Conclusion
She Sells Sales Academy successfully democratized access to high-quality sales coaching, proving that AI-driven training can scale without sacrificing personalization or effectiveness. With Yoodli, they transformed sales training into an interactive, engaging, and measurable experience helping thousands of women step into sales roles with confidence and skill. Want to learn how Yoodli AI can enhance your sales training program? Contact us at sales@yoodli.ai
FranklinCovey, one of the most trusted leadership companies in the world, is working together with Yoodli AI to offer integrated AI-powered roleplay coaching as an optional feature of its Helping Clients Succeed®: Strikingly Different Selling sales solution. This collaboration empowers learners to refine their sales conversations and communication strategies using Yoodli’s private, judgment-free AI platform.
FranklinCovey’s Helping Clients Succeed: Strikingly Different Selling, a state-of-the-art sales training solution, empowers sales professionals to achieve predictable sales results, improve sales performance, decrease ramp-up time for new hires, increase customer satisfaction, and build engaging and inspired sales leaders and teams.
The solution equips participants with a proven mindset, skillset, and toolset for sales success. Integrated with Yoodli’s generative AI technology, learners can practice essential sales roleplays like overcoming objections, aligning goals, and crafting persuasive value propositions. With real-time, actionable feedback, the AI roleplay coaching further builds upon the sales skills that learners acquire in the sales solution to drive meaningful results for sales teams worldwide.
We’re excited to work with Yoodli to integrate its AI roleplaying coaching as an option for our Helping Clients Succeed solution,” said Mark Josie, FranklinCovey’s Senior Vice President, Strategy Execution and Sales Performance Practice. “With this collaboration, our clients can experience real-time application coaching for specific client scenarios using the proven skillsets they have recently learned.
Ajay Jain, Head of Training and Enablement at Yoodli said, We’re delighted to join forces with FranklinCovey, whose Helping Clients Succeed solution inspires, trains and develops sales leaders and teams to achieve breakthrough sales results. Yoodli’s platform complements their methodology by offering tailored, interactive practice sessions that support sales professionals in delivering optimal results at scale.
About Yoodli
Yoodli is a generative AI communication roleplay coaching platform that provides private, real-time, and judgment-free feedback for GTM teams and professionals. Yoodli’s SOC2 Type 2 and GDPR-compliant technology is trusted by teams at Fortune 100 companies like Google for sales certifications, objection handling, manager training, and more. Learn more at http://www.yoodli.ai.
ABOUT FRANKLINCOVEY
FranklinCovey(NYSE: FC) is one of the largest and most trusted leadership companies in the world, with directly owned and licensee partner offices providing professional services in over 160 countries and territories. The Company transforms organizations by partnering with clients to build leaders, teams, and cultures that get breakthrough results through collective action, which leads to a more engaging work experience for their people. Available through the FranklinCovey All Access Pass, FranklinCovey’s best-in-class content, solutions, experts, technology, and metrics seamlessly integrate to ensure lasting behavior change at scale. Solutions are available in multiple delivery modalities in more than 20 languages.
This approach to leadership and organizational change has been tested and refined by working with tens of thousands of teams and organizations over the past 30 years. Clients have included organizations in the Fortune 100, Fortune 500 and thousands of small and mid-sized businesses, numerous government entities, and educational institutions. To learn more, visit www.franklincovey.com and enjoy exclusive content across FranklinCovey’s social media channels at: LinkedIn, Facebook, Twitter, Instagram, and YouTube.
