The Center for Sales Strategy (CSS), a leading sales performance consulting and training company, and Yoodli, the AI-powered communication coaching platform, are thrilled to launch a strategic partnership. This collaboration brings together Yoodli’s cutting-edge AI technology with The Center for Sales Strategy’s proven expertise in B2B sales training and development to offer a truly unique and powerful solution for sales organizations.
A Powerful Combination of Expertise and Technology
For over 40 years, CSS has been committed to helping B2B sales organizations drive performance. Their approach focuses on turning talent into performance and developing the highest-performing sales professionals. By combining CSS’s expertise in sales talent, training and tactics with Yoodli’s AI-powered coaching platform, this partnership will empower sales teams to:
Enhanced Communication Skills: Yoodli’s AI-powered analysis provides personalized feedback on speech patterns, helping sales professionals refine their communication style and deliver more impactful presentations and pitches.
Improved Sales Performance: CSS’s proven methodologies, coupled with Yoodli’s real-time insights, will empower sales teams to better connect with prospects, build stronger relationships, and close more deals.
Increased Confidence: By practicing and receiving feedback in a safe and private environment, sales professionals can build confidence in their communication abilities, leading to improved performance in real-world situations.
Data-Driven Insights: Yoodli’s analytics provide valuable data on individual and team performance, allowing sales leaders to track progress, identify areas for improvement, and tailor coaching strategies accordingly.
“We are incredibly excited to partner with The Center for Sales Strategy,” says Ajay Jain, Head of Training and Enablement at Yoodli. ”Like top athletes who practice before stepping onto the field, leading sales performance consultants like CSS know that consistent practice is key to reinforcing sales methodologies, and results in great execution.”
“The CSS Practice Coach is a game-changer for sales teams,” said Matt Sunshine, CEO of The Center for Sales Strategy. “It empowers salespeople to practice and improve at their own pace, and receive immediate coaching and feedback, which is crucial for their development and success.”
A Shared Vision for Sales Excellence
Both Yoodli and CSS share a passion for empowering sales professionals to reach their full potential. This partnership represents a significant step forward in providing sales organizations with innovative solutions that drive results.
Capitol Debate offers programs that focus on building confidence and leadership skills in students through public speaking and debate. A significant challenge faced by camp instructors was the lack of familiarity with students’ abilities and personalities before the camps began. This made it difficult for instructors to tailor their teaching to meet individual students’ needs effectively. Additionally, camp instructors would spend 2 hours per student evaluating speeches according to the Capitol Debate rubric.
“Before Yoodli, we had no idea who was walking into our classes, which made it tough to tailor our approach right from the start. Now, with Yoodli, we can get to know our campers beforehand, and it’s been a game changer! Yoodli has provided our instructors the extra time to provide more personalized feedback. We’re so excited about the growth and progress we’ve seen in our campers thanks to this tool!” —Rachel Christoph, Lead Instructor and Head of Curriculum
The Solution
Capitol Debate integrated Yoodli AI speech coach into their summer camp curriculum to train nearly 1,000 students in public speaking and debate. Through Yoodli, Capitol Debate instructors are now able to:
Assess the students’ strengths and weaknesses early on
Work with 25% more students and reduce feedback time by 50% with an AI coach providing humanlike feedback
Focus on delivering more advanced and personalized advice. Yoodli software will provide students with valuable feedback, saving instructors time by automatically counting disfluencies like “um” and “ah,” analyzing word usage, and assessing the conciseness of language.
View and share student progress with each other and the students’ parents
The learner flow is as follows:
Before the camp, students record a 1-2 minute video about a topic they are passionate about. This allows instructors to assess the students’ strengths and weaknesses early on.
During the first week of camp, the focus is on public speaking. Students spend the week writing persuasive speeches, which are recorded and analyzed using Yoodli. The tool automatically provides feedback on key areas like word choice, disfluencies, weak words, and speech pace. . Junior instructors use this feedback to offer personalized comments and evaluations, helping students improve their skills. With Yoodli’s automated feedback on structure, content, and delivery, junior instructors can provide specialized feedback in half the time at specific time stamped moments within their speech.
In the second week, the focus shifts to debate. Students record refutation speeches and participate in a debate tournament. Yoodli was used to analyze their speeches, providing real-time feedback on fluency and timing.
Students have unlimited access to Yoodli. They could practice their speeches as many times as they liked in order to build their confidence.The private, judgment-free aspect made it feel less like an assignment and more a self improvement opportunity.
This generation of 10-17 year olds is incredibly tech-savvy, having grown up with digital tools at their fingertips. They’re not just comfortable with technology like Yoodli, but also eager to continue using it to enhance their skills. Whether it’s for refining their public speaking or boosting their confidence, these young learners see tech as a natural extension of their learning process, making platforms like Yoodli a key part of their growth journey.
“Yoodli provides substantial assistance to all coaches in the room, enhancing the learning experience with advanced feedback and support.” —Ronald Bratt, CEO of Capitol Debate, the pioneer behind the Capitol Debate – Yoodli collaboration
The Outcomes
Yoodli helps instructors build rapport with students by allowing them to assess and understand students’ abilities before camp begins. This facilitates the creation of personalized learning cohorts, including advanced classes for returning students and those who demonstrated higher skill levels.
Yoodli reduces instructors’ feedback time by 50%, enabling them to work with 25% more students during camps.
Parents receive evaluations and links to their children’s Yoodli recordings, leading to positive feedback. They gain insights into their children’s speaking abilities and progress.
Students receive personalized feedback, helping them improve their public speaking and debate skills. Some enjoyed watching their recordings and seeing their progress.
What’s Next
After successfully using Yoodli in the 2024 summer camps, Capitol Debate will now incorporate it into 100% of their programs, including school-year clubs and future camps.
Team Yoodli recently hosted Rachel, our Lead Instructor and Head of Curriculum, for a productive brainstorming and feedback session!
Learning and development technology is one of the most versatile types of tech out there. L&D tech is great for educational environments like schools or workplaces, but it can also be used on an individual level too.
If you’re unfamiliar with this type of technology, you’re definitely not alone. We’ll tell you everything you need to know about L&D tech, including what the most common types are, seven worthwhile apps to check out, the benefits, the drawbacks, and the emerging trends making a splash in the industry.
What Is Learning and Development Technology (L&D Tech)?
Learning and development technology — also called L&D tech — is a branch of technology designed to enhance and improve learning and development. L&D tech can be used in environments like schools, universities, or workplaces.
Depending on the user’s goals, learning and development technology can:
Track student (or learner) progress
Create and distribute educational content
Measure the return on investment (ROI) of learning and development technology
Give learners opportunity to practice new skills and get actionable feedback
Types of Learning and Development Technology (L&D Tech)
Like all other areas of technology, there are many various types of learning and development technology for people to leverage and take advantage of, especially in educational environments.
Here are seven of the most common types of L&D tech out there.
Authoring tools
For educators, authoring tools can be a complete game-changer. This type of L&D tech gives teachers the ability to make and deliver engaging online courses that are usually interactive.
For example, an authoring tool could give educators access to assessment development features, multimedia integration elements, and template creation.
Learning management systems (LMS)
Software platforms like learning management systems (LMS) are another important type of learning and development technology that helps educators and learners manage the programs they use. Similar to authoring tools, LMSs allow for course creation and delivery, data tracking, and other helpful insights.
Microlearning platforms
Because students — especially younger students — are less engaged during class, microlearning platforms have quickly risen to the top in terms of the best types of learning and development technology.
These types of tools focus on bite-sized lessons and learnings so students can absorb information in short bursts. Microlearning also incorporates other L&D tech trends, such as gamification, interactive elements, and video courses.
Learning experience platforms (LXPs)
Personalized, individualized learning experiences are extremely effective amongst learners and learning experience platforms (LXPs) make this even more impactful. LXPs can give students an individualized experience that also prioritizes engagement and interactive elements.
An LXP is a newer type of learning platform that is designed to provide a more personalized and engaging learning experience for learners. These platforms often use machine learning and generative AI to serve up content to learners based on what they need to learn, what they’re struggling with, and what they’re most interested in.
Learning analytics tools
Because data and metrics are being used more in educational settings, learning analytics tools have emerged as a critical type of learning and development technology. Through the data from analytics tools, educators can pinpoint learners who need more support while also improving their lesson plans for the class as a whole.
Mobile learning apps
Because smartphones are so central to many people’s lives, mobile learning apps have made a name for themselves in the world of learning and development technology.
These apps can provide students with courses and assignments they can engage with directly from their phones. Mobile learning apps are often paired with microlearning to provide snackable lessons that are also interactive and engaging to students.
Virtual reality (VR) and augmented reality (AR)
Both virtual reality (VR) and augmented reality (AR) have solidified their place as a worthy type of learning and development technology thanks to the engaging, immersive experiences they can provide for students and teachers.
For example, both AR and VR technology can simulate realistic situations, help students learn new skills, and offer a hands-on learning experience in a safe, controlled environment.
7 Best Learning and Development Technology Apps
Just like other areas of tech, like communications technology, learning and development technology has come a long way.
If you’re interested in experimenting — whether you’re the instructor or the student — here are the seven best learning and development technology apps to check out.
Effective communication is a huge aspect of learning and development technology, and Yoodli is the shining star in this area. It’s a speech coach app that improves a person’s communication skills, whether they’re practicing for an upcoming presentation and looking to boost their impromptu speaking skills.
Through AI technology, Yoodli analyzes a user’s speech and speaking patterns to make actionable suggestions and tips for improvement. As a learning and development app, it has much to offer for teachers and students alike.
It works like this. You’ll upload or record a video of yourself speaking and Yoodli takes care of the rest. As soon as you’re finished with your recording, you’ll receive instant analytics and insights that show you what you need to work on when you speak. For example, these metrics include insights on things like your:
Filler word usage
Speaking rate (how fast or slow you talk)
Word choice
How loud your voice is
Based on that data, Yoodli can make suggestions, just as a human speech coach would. To learn more about how it works, check out the below explainer video:
Yoodli is a shining star in the realm of learning and development technology.
Created in 2006 by Sal Khan, Khan Academy is a non-profit organization focused on accessible education. This learning and development tool has many resources online for students.
Completely for free, students (and anyone for that matter) can learn about almost everything under the sun, including subjects like:
Art
Medicine
Economics
Math
History
Programming
Chemistry
Finance
Biology
In each of these subject areas, Khan Academy offers short, bite-sized video lessons, as well as practice questions and exercises. There are even some materials for teachers available as well.
Another similar learning and development tool like Khan Academy is Udemy. This option also features online classes and videos meant to be a resource for educators and students.
Anyone can participate in the loads of free classes offered, from time management skills to coding games to photography and aromatherapy.
While Khan Academy is focused on common subjects in school, from grade school to high school, Udemy offers some courses outside the norm. For example, there are classes on topic areas such as:
Gamification is an up-and-coming trend of learning and development technology and Kahoot! is a prime example.
Kahoot! is a wildly popular learning and development technology app that allows teachers to create questions that students can answer directly from their smartphones. Although these quiz games are pretty common in K-12 learning, Kahoot! can also be used in professional work environments too.
Learning games are a great way to engage students in a classroom and its point-based system keeps kids interested in the topic at hand.
LinkedIn Learning is almost like the Khan Academy of the corporate world. Here, you can learn or brush up on professional skills. Some companies even offer LinkedIn Learning subscriptions to their employees as part of the available learning and development technology.
However, this app doesn’t just offer corporate and professional skills. It also offers tech skills and even personal development opportunities. The courses are mainly divided into three categories: business, creative, and technology.
For example, some of the classes currently offered include options like:
With regard to language learning — another significant part of learning and development — Duolingo is the option you want to explore first.
Duolingo is an app for both the web and mobile devices that helps people learn new languages and brush up on their existing skills. The lessons offered are quick, snackable sessions that make learning languages a breeze. It’s free and pretty effective based off customer reviews.
Some of the languages offered include:
Spanish
Czech
French
German
Hindi
Arabic
Italian
Hebrew
Irish
Welsh
Haitian Creole
Scottish Gaelic
Danish
Greek
Portuguese
Dutch
Japanese
Finish
Duolingo even offers fictional languages, like High Valyrian and Klingon.
Many K-12 schools in the U.S. are already taking advantage of Google Classroom. This Google product is a management app for teachers and other educators.
Teachers can manage, personalize, and measure learning in their classrooms all in one place. In particular, Google Classroom helps educators with class assignments. For example, teachers can create, assign, and grade class assignments directly on the platform.
This app also optimizes the process of sharing files with other teachers, which can definitely be a hassle otherwise.
Benefits of Learning and Development Technology
The benefits of learning and development technology are more apparent now than ever, thanks to emerging research. Some of the most significant benefits to this type of tech include:
Better overall performance for learners
Decreased expenses for training
Boosted engagement among learners
Increased job satisfaction for employees
Boosted learner performance
The key to boosted performance among learners is personalization. Personalized learning is an emerging trend in learning and development technology and leads to this exact benefit: improved learner performance.
To do this, tools can make learning experiences more individualized while also tracking the student’s progress. Doing so allows for better overall performance among students.
For example, if a teacher reviews a student’s progress and identifies that they’re struggling with algebra, the teacher can pivot their personalized learning plan and give that student additional support in math. Some L&D tech tools can actually suggest learnings to students based on what they need or what they’re interested in.
Lower training costs
Training can get very expensive, but learning and development technology can slash training costs so as to extend the budget.
Certain tasks can be streamlined with automation so educators don’t have to be trained on that particular task. For example, although school districts could spend money training teachers on how to track data points for student learning, they can instead automate this with L&D tech. This allows teachers to put more time into tasks that are more important and can’t be automated.
Better learner engagement
Keeping students engaged has always been a challenge, but even more so during and after the COVID-19 pandemic. Luckily, learning and development technology can help in this area, too.
To keep students engaged, educators can use this L&D tech to make lessons interactive, for example. Other learning and development technology trends can be leveraged to boost engagement too, such as gamification and microlearning.
More employee satisfaction and productivity
The education space can be a tough industry to work in and as such, teacher job satisfaction hit an all time low in 2022. However, learning and development technology can give employees the knowledge and training they need, which in turn helps boost job satisfaction among educators.
This kind of technology also increases productivity through the same means: providing employees with high-quality training that they can use to build on existing skills and learn new skills, too.
Employees who have access to this kind of training are not only more productive, but also more satisfied with their position, as they have the skills (and more) that they need to be successful at work.
Disadvantages of Learning and Development Technology
There are pros and cons to everything, and learning development technology is no different. Some of the primary drawbacks to L&D tech include things like:
Increased costs due to expensive tech
Its complexity and lack of accessibility
Distracting devices
Higher costs for expensive tech
Although learning and development technology can lower training costs, it can also be pretty expensive itself. For start-ups and medium-sized companies — as well as school districts in low income areas — L&D tech can be out of reach.
Still, there are some learning and development tech tools that are lower cost and more affordable. A few are even free, like Yoodli or Duolingo.
Complexity and lack of accessibility
Learning and development technology in particular can be complex, especially for people who haven’t used these types of tools before. This can make using L&D tech difficult for educators and others interested.
In the same vein as high-cost L&D tech solutions, this kind of technology is also inaccessible to an extent. Money aside, for those who don’t have internet access or live in remote areas, learning and development tools are often out of reach.
Distraction
Although there are tons of benefits to learning and development technology, it shares a disadvantage with communications technology: it can be distracting.
For example, students and teachers alike could be distracted by their smartphones, email, or social media accounts if they use tools that provide easy access. This can put students at a disadvantage, especially when they’re in an environment where they’re supposed to be learning.
Learning and Development Technology Trends
The emerging learning and development technology trends are revolutionizing the education space. Two of the primary trends captivating students and teachers are social learning and gamification.
With social learning, the idea is to encourage education through social interaction in the classroom. This type of learning allows students to better collaborate, connect, and help each other learn through shared knowledge. When it comes to soft skills like teamwork or effective communication, social learning is perfect.
Gamification in learning has taken over schools across the country. With this type of learning, educators use game-like features to engage students during lessons and other education experiences. For example, gamification elements include things like leaderboards, badges, and earning points and rewards when they complete a lesson or assignment.
This helps learners be more engaged, especially young learners.
Of course, there are many other L&D tech trends worthy of mentioning. For example, some other up-and-coming trends include things like:
Incorporating data and analytics to track student progress
Using learning experience platforms (LXPs)
Honing in on personalized learning experiences
Using decentralized learning
Integrating L&D tech with other types, like MarTech
The Bottom Line
Learning and development technology includes some of the most useful tech in existence and leverages it to improve the performance of learners and educators, among others. Both students and teachers can use free L&D tech solutions like Yoodli, Google Classroom, or Khan Academy to improve education outcomes.
There are new tools in development even now, and following L&D tech trends is an exciting way to keep up with learning and development technology.
Chances are, you’re familiar with communication technology. Today, the use of smartphones, computers, and even AI chatbots make communication easier than ever.
Still, there are definitely drawbacks to this tech, too. We’ll give you the overview on what you need to know about this specific type of technology, from the common subtypes to the benefits and drawbacks, and which tools are worth trying out.
What Is Communication Technology?
Communication technology refers to tools and programs that allow people to give and receive pieces of information. In a nutshell, this type of technology allows and improves communication.
There are tons of examples of communication technology, and not all examples are digital. For example, something as simple as a pen and a piece of paper still counts as communication tech, as it aids in successful communication.
However, other communication technology examples that are newer could include things like:
Phones, including telephone calls and text messaging
There are tons of types of communication technology. Anything that can be used to benefit or boost communication should be considered.
Here are some of the most common types of communication technology.
Telephones
The most common type of communication technology today is phones — particularly smartphones. They’re a tried-and-true communication tool that allows for long distance connection.
Though telephones have changed a lot since their conception, the purpose behind them remains the same.
Instant messaging
For the past two decades, instant messaging has been a huge area of communication technology. For example, AOL instant messenger was a very popular method of communication in the late ’90s and 2000s. Microsoft’s MSN Messenger was another common tool during this time.
Today, instant messaging is available in many channels, such as X (formerly Twitter), Facebook Messenger, Google Chat, Instagram, and other platforms.
Email
In a similar vein, email is another example of communication technology introduced decades ago that’s still going strong today.
For example, Hotmail was an email platform from Microsoft that was rebranded over time to Outlook. Still, it offers the same general services. Other common email platforms include:
Gmail
Yahoo Mail
Apple Mail
Windows Mail
Social media
It’s hard to imagine a world without social media, but before social media, connecting with others outside of a person’s usual circle was pretty difficult. Social media platforms — namely Facebook (Meta), X (formerly Twitter), Instagram, and Snapchat — are a great example of communication technology.
It helps people communicate from all over the world, instantaneously. For example, people can share photos, videos, and other information to better connect with others.
Video conferencing
Video conferencing is an extremely powerful communication technology tool that gives others the chance to talk with each other face-to-face, no matter where in the world they are. During the COVID-19 pandemic, the use of video conferencing apps like Zoom and Google Meet exploded in popularity. Because people could no longer have as many face-to-face meetings, Zoom meetings became the new normal, leading to unexpected side effects, such asZoom fatigue.
The internet
The concept of the internet — the World Wide Web — revolutionized communication. Since its conception, people have been able to talk to anyone across the globe online. Finding information became even more accessible and more efficient, especially with the introduction of Google’s search engine.
Other types of communication technology
There are also other types of communication technology that are less common or not considered as often. These include things like:
Printers
Wearable devices, like smartwatches such as Apple Watch or Fitbit, or other fitness trackers
Scanners
GPS devices
Fax machines
Radio
Television
9 Communication Technology Tools Worth Exploring
Within the past 100 years, communication technology has absolutely exploded. Today, there are so many options when it comes to tech tools to use for communication.
Here are the nine best communication technology tools you should be using.
In terms of communication technology — especially when it comes to improving your communication skills — Yoodli is the top pick.
This speech coach app relies on AI to aid users in building a foundation for their communication skills. It’s perfect for both professional environments and for personal use. As such, there are loads of solutions Yoodli can offer its users.
Some of the most common ways people use Yoodli include to:
Practice and prepare for interviews
Improve their public speaking skills
Prep for corporate or school presentations
Practice impromptu or conversational speaking
For example, you can record or upload a video of yourself practicing your upcoming presentation on DEIB and Yoodli will provide instantaneous data and metrics to help you improve.
You’ll get data like your speaking rate, filler word usage, word choice, talk time, for example. Yoodli uses this data to give actionable tips and feedback on how you can improve. If you struggle with inclusive language, Yoodli can identify instances of noninclusive language and provide you with alternatives to use.
Check out the overview video below to learn more about how to use Yoodli to your advantage:
Yoodli is one of the best communication technology examples on our list, as it helps the user improve their speech immediately.
One of the best instant messaging apps available is WhatsApp, a cross-platform, freeware service owned by Meta Platforms. With WhatsApp, you can send instant messages, voice and video messages, and media like documents, locations, and images. In addition to that, this app also allows users to make voice and video calls.
WhatsApp is available all over the world, making it one of the most common solutions for global communication. No matter where you are, you should be able to connect with others through WhatsApp.
It’s also extremely versatile, as it can be used in professional environments like at work or school, or in personal spaces, like a family group chat. It’s free to download and use, too.
The COVID-19 pandemic changed both educational and work environments all over the world as people shifted to virtual communication. As a result, Zoom became more popular than ever.
Zoom is a video conferencing app that allows people to participate in video calls. You can connect with your phone or your computer and join voice or video calls. You can also send instant messages in the chat box during calls.
This app revolutionized communication and collaboration, especially in professional settings. Things like Zoom interviews weren’t as common pre-pandemic, for example. It’s free to use, although there are paid plans that give users more features.
If you’re in the gaming community in any capacity, you’ve probably heard of Discord. It’s a tried-and-true instant messaging app released in 2015 that’s especially common with people who play computer games.
With Discord, you can set up private chats with friends or servers, which are usually larger chat rooms that can house topic-based channels and online communities. As a communication technology app, people who use Discord can send instant messages, media, and other files, as well as participate in video or voice calls.
It’s available in 30 different languages and is free to use.
One of the most well-known examples of communication technology is Slack, the messaging app targeted toward business teams.
Slack uses cloud-based technology to allow for instant messaging. Although it’s ideal for communication within businesses, companies, and other professional environments, Slack has definitely evolved as a more versatile platform.
On Slack, you can do things like:
Message coworkers within your organization
Create channels for teams to have a space for communication
Even though it was originally created for business environments and team communications, Google Chat has now expanded its audience to include virtually anyone. Developed by Google, this chat service allows users to instant message each other on the platform.
Still, Google Chat is most commonly used in work environments and other environments where teamwork and collaboration is the focus.
On the platform, you can do things like:
Instant message coworkers in real time
Create group chats for instant messaging or casual collaboration
Although it was previously known as Flipgrid, the creator of this popular web and mobile app (Microsoft) rebranded it as simply “Flip.” Flip is a free app targeted toward students and teachers to improve communication education and literacy.
For example, educators can use it to form online groups for their students who can then answer questions and provide feedback through various means of communication, like audio, text, or video messages.
To do so, teachers and professors invite students and create a group. Next, they may post a topic for discussion or an assignment that students can respond to. With Flip, the educator can see student responses and offer comments and feedback as well.
The app is pretty useful and as such, it’s one of the best educational communication technology examples out there.
Snapchat — recognizable by its iconic ghost logo — is a popular multimedia app for instant messaging. Users who have the app can find their friends and send instant messages, pictures, and videos to communicate. On the app, you can also upload “stories” which are photos or videos that are featured on your profile icon for about 24 hours.
During the past few years, Snapchat has released several updates, the latest being its introduction to My AI, the user’s personal generative AI chatbot assistant.
There is one drawback to Snapchat, depending on who you ask. The messages, videos, and pictures are usually only available for a few seconds. After you receive and open a message, it’ll typically disappear soon after.
Snapchat was launched in 2011 and is still going strong, more than a decade later.
One of the best note-taking apps, if not the best, is Evernote. It’s an app that helps with both note taking and task and project management. It’s a great communication technology tool, especially as it allows for online collaboration.
With Evernote, you can create notes (or archive them later) and include elements like audio, scans, web content, PDFs, documents, or photos. These notes can be edited, tagged, annotated, and exported, as well. Your notes live in online notebooks which can be searched for ease of access. They’ll automatically sync across your devices, too.
This app is especially beneficial if you’re a student or a corporate employee, since you can organize your schedule and tasks right on Evernote. It can help you make sure you don’t miss deadlines and it can even sync up to your Google Calendar. If you’re a student, make sure you check out Evernote’s student discount.
Benefits of Communication Technology
Because communication technology is meant to help people communicate with each other, there are naturally loads of benefits. For example, some of the main benefits to using communication technology are:
Increased efficiency
More access to global services and information
Better connection to friends and family members
Easier collaboration
Increased efficiency and convenience
Work across all industries have seen more efficiency and convenience thanks to communication technology. This type of tech can automate some tasks, similarly to how HR technology does, and this makes employees more productive. They can work on other, more pressing tasks and let their tech handle smaller things that can be streamlined. It’s more convenient this way, too.
More access to global services and information
Because the internet has made the globe a little smaller in terms of connectivity, people have more access to global services and information. Instead of being limited to the research and information nearest to you (whether that’s word-of-mouth or at your local library), you now have easy access to info on any topic.
It’s easier now than ever to learn about current events, research a certain subject, or learn a new skill entirely.
Better connection to friends and family members
Today, it doesn’t matter where your friends, family members, or coworkers are based — you’ll be able to connect with them through communication technology like phone calls, texts, and email.
This is one of the most significant benefits to this type of tech. It’s particularly helpful for people whose friends, family members, and coworkers live farther away from each other and for those who live in remote areas.
Easier collaboration
Despite the push for employees to return to the office after working from home during the COVID-19 pandemic, communication technology has boosted collaborative efforts and made collaborating easier than it’s ever been.
People all over the world can brainstorm together virtually using videoconferencing apps or email, for example. Students, corporate employees, and anyone else can use this type of technology to connect with each other and throw ideas around.
Even in in-person settings, communication technology has facilitated teamwork and collaborative efforts.
Drawbacks of Communication Technology
That doesn’t mean this type of technology exists without any disadvantages. Although there are tons of benefits, there are definitely some drawbacks to communication technology.
Leads to privacy violations
People say once something’s posted on the internet, it never truly goes away, even if you delete it. This is certainly true to an extent, which is one of the reasons why communication technology can lead to privacy violations and concerns over personal (and even governmental) security.
AI has had similar consequences, as scammers can use it to imitate a person’s voice — say, a friend or family member — and pretend to be in an emergency situation that warrants you to send money to them, for example.
Your data can be mined from the internet and used against you and without your consent. Cyberattacks are a common but unintended consequence of this technology.
Spreads misinformation, quickly and efficiently
As the world witnessed during the COVID-19 pandemic, misinformation and disinformation spread rapidly on social media platforms and the internet in general. Because information is so much more accessible, misinformation and disinformation are just as widely available.
Common myths begin on the internet and tend to crop up in topic areas like politics, social and cultural subjects, and health.
Can be distracting and addictive
If you’ve ever had a smartphone or a social media account of any kind, you probably have an idea of how distracting phones can be. Communication technology uses lots of different notifications, whether that’s a phone ringing, an instant message ping, or a push notification on your phone.
Unfortunately, these types of notifications can be very distracting. Communication technology can even be addictive in some circumstances. Many people are tempted to continuously check their phone. It’s the first thing they do when they wake up and the last thing they do before they go to bed, oftentimes.
Feeds social inequality
Although this wasn’t an intended consequence of communications technology, it can definitely lead to new forms of social inequality. For example, some, if not most, of communication technology is considered a privilege, not a right. Even though information is more easily accessible than ever, not everyone has access to a computer or smartphone.
In addition to that, not everyone has the same level of digital literacy. Some people are unfamiliar with the inner workings of the internet or other communication tools which can put them at a disadvantage, such as when applying for various jobs.
Just as communication technology can spread misinformation, it can also promote hate speech and discrimination, especially on social media. This leads to a greater divide amongst groups of people, which directly feeds into social inequities.
Algorithmic biases are also another consequence of this kind of technology that helps fuel inequality. A social media platform may promote one user over another, or boost the posts of someone over another person based on biases. This leads to echo chambers — a concept that leads to confirmation bias as it shows content that aligns with a person’s pre-existing views instead of all types of content.
Communication Technology Trends
It’s no wonder that communication technology trends are constantly changing as the tech itself evolves. The trends are endless, but there are a few in particular that have begun to grow in popularity.
One such trend, for example, is the use of AI in this type of tech. Machine learning (ML) has also grown extensively. Tools like ChatGPT and Bard are great examples of communication tech that falls into this trend.
As mentioned above, videoconferencing has exploded in popularity thanks in part to the recent pandemic. The concept of telepresence is such a significant trend that it’s touched multiple industries. Not only can people work from home when they need to, but they can also schedule telehealth appointments or even virtual social hours.
Mobile-first technology is yet another trend seen among communication technology tools. This has been a shift to devices like tablets and smartphones. In order to cater to the mobile-first shift, apps and websites are specially designed for mobile interfaces.
The Key Takeaway
Communication technology isn’t new, but its uses, applications, popularity, and trends continue to evolve. Using technology like Yoodli, Zoom, or Gmail all improve efficient communication among others to foster connection and collaboration.
This kind of tech has a whole host of benefits and drawbacks alike, though new advantages and disadvantages continue to crop up every day.
Human resources teams carry a lot of weight on their shoulders. From recruiting to hiring to onboarding and everything else in between, the responsibilities are many. That’s where HR technology comes in.
Using various software, apps, and tools meant to make HR processes easier can completely change the game. We’ll give you the rundown on what this tech looks like, how it works, the benefits to using it, and which apps and software you should be exploring.
What Is HR Technology?
HR technology — human resources tech — refers to the software and hardware used to optimize HR processes in companies. Automation of simple tasks is a big aspect of this type of tech.
For example, HR technology could include things like:
Administration of employee benefits
Workforce analytics and data
Employee compensation
Performance management
Talent acquisition
What’s Human Capital Management (HCM)?
Human capital management (HCM) is the idea of considering people as assets in an organization. So, for example, the HCM process includes attracting, retaining, and investing in employees. This helps brands meet their goals.
Specific examples of what HCM can include are things like:
Onboarding
Employee compensation and benefits
Leadership development
Talent acquisition
Performance management
Employee training and development
Some of these examples overlap with areas that HR technology in general touches as well. That’s because the two are so closely related.
What’s the difference between HCM, HRIS, and HRMS?
Both terms “human resource management system” (HRMS) and “human resources information system” (HRIS) have historically been used to house various HR technologies. However, in the past few years, the term HCM has grown to replace those terms.
Types of HR Technology
HR technology is a large umbrella that spans multiple types of tech. Some of the most popular types of HR technology aim to optimize areas like:
Talent acquisition and management
Employee engagement
Payroll, compensation, and benefits
Performance management
Employee training
Expense management
Talent acquisition and management
Perhaps one of the most important aspects of HR is talent acquisition and management. Fortunately for HR teams, the HR technology available today can automate and streamline the processes seamlessly.
Recruiting, onboarding, evaluating, and tracking the process of candidates can be tiresome, tedious, and even difficult, especially at large corporations. With HR tech, teams can manage all of those aspects in one central place instead of multiple types of software.
For example, some of the most common types of talent acquisition and management technology include things like:
Applicant tracking systems (ATS), which allow HR teams to oversee the entire acquisition process, from recruiting to screening to interviewing and even making job offers
Tools for talent assessment, such as software that analyze a candidate’s knowledge, skills, and abilities, especially to make hiring decisions
Platforms for recruiting automation that often use both machine learning (ML) and artificial intelligence (AI) to streamline talent acquisition tasks like screening, scheduling interviews, and offer negotiations
Employee engagement
In the world of human resources, employee engagement is critical. As such, HR technology has grown to bridge the gap in workforce engagement. For example, this tech can be used to encourage employees and keep them feeling positively about their position and the company.
For companies targeting employee engagement through HR technology, there are plenty of options for potential engagement, such as:
Surveys where workers can give feedback and feel heard
Employee recognition efforts, such as software that openly recognizes workers for their successes and achievements at the company
Social collaboration tools that allow for natural teamwork and character building
Payroll, compensation, and benefits
Payroll and employee compensation are two huge responsibilities of HR teams which can be automated by HR technology. For example, an HCM system could track workforce wages and pay employees.
In terms of benefits, HR technology allows employees to easily access their benefits information online whereas in the past, this information wasn’t digitized let alone easily accessible.
Employees can navigate everything included in their benefits, from insurance to time off. Some company employee benefit programs even include corporate wellness programs, another great example of HR technology. A company’s workforce may be further encouraged with incentives to be active participants in these types of employee wellness programs, too.
Performance management
Similar to employee engagement, performance management is another huge area where HR technology thrives. In the past, employees would typically have one review with their manager or boss per year. With the current available technology, this process can be “automated” in that an employee’s performance can be continuously tracked through HCM systems.
Company staff can evaluate their own performance, set performance goals, keep track of their skills, and identify where they need to improve all in one place whenever they want (as opposed to once a year).
Employee training
Because HCM focuses on viewing employees as valuable assets, workforce training is one of the essential areas where HR technology can come into play. For example, in the corporate world, education and training programs can be personalized in learning management software (LMS) where HR teams can track employee progress and performance.
These training programs are usually interactive and offer specific features like video conferencing, discussion posts and threads, and quizzes.
Expense management
Managing company expenses and travel costs can also be greatly improved by using HR technology. For example, expense report software can automate the process of giving those in senior leadership an idea of where the company’s budget is going.
This type of tech can also help HR teams do things like:
Track travel expenses
Reimburse employees
Offer travel services
Pay any travel expenses, vendors, or providers
HR Technology Trends
Because this industry is constantly evolving, there’s a plethora of emerging HR technology trends worth considering.
One huge area is the rise of AI, particularly generative AI, and machine learning in the field of HR. For example, AI is central for tech connected to talent acquisition and recruiting, learning and employee development, performance management, and employee engagement.
The concept of the “cloud” revolutionized data storage, and many HR teams are shifting to systems with cloud technology. In comparison to more “traditional” systems, using cloud-based systems offer a whole host of benefits, such as:
Facilitating scalability to meet company needs
Being more budget-friendly and affordable
Its user friendliness
Being more accessible in general, considering the system can be accessed anywhere so long as there’s an internet connection
Today, the employee experience is a big consideration and a worthy HR technology trend. It’s perhaps the most significant trend transforming the human resources landscape. HR technology allows teams to hone in on the employee experience through things like:
Identifying and providing solutions to problems with employee engagement
Making the recruitment and onboarding process more personalized for the candidate
Aiding in DEIB by making the workplace more diverse and inclusive
7 HR Technology Tools Worth Exploring
For companies that want to explore the vast world of HR technology, it can get a little overwhelming. There are so many apps and tools out there that it can be difficult to know what’s worth it and what’s not.
To help narrow it down a bit, here are seven worthwhile HR technology tools businesses should start considering.
One of the most important jobs in HR is having meaningful, professional conversations with employees and potential clients depending on the company. With regard to communication HR technology, Yoodli should be your go-to pick.
Yoodli is a comprehensive speech coach made possible through generative AI technology. This app was created to help people improve their communication and that includes HR teams. Companies can use Yoodli in multiple ways, from prepping for screening interviews to practicing successful communication with clients.
Here’s an example. Someone working in HR can upload or record a video of themselves practicing a screening interview and get immediate, insightful metrics on their speech. In fact, an HR employee could use Yoodli during an actual screening interview with a potential candidate and receive real-time tips and feedback (without the candidate knowing) to make sure they hit all their talking points.
The personalized data and metrics are a result of Yoodli’s analysis of your speech. Some of the most useful insights this HR technology can provide you with include things like:
If you’re dominating the conversation or going on a monologue
How loud you speak
Which filler words you use and how often you use them
The speed at which you speak
Any non-inclusive language you might’ve used accidentally (and other word choice insights)
Of course, there are more metrics provided than the ones listed above, but they’re some of the most insightful. Another helpful capability of Yoodli is that it’ll give HR teams not only a full transcript of the interview, but also a concise summary of all the most important things mentioned through AI.
As a speech coach, Yoodli makes suggestions and gives users actionable feedback, allowing HR teams to skip the guesswork and get right to improving communication with candidates and staff.
To learn more about how this HR technology works, check out the overview video below:
Yoodli is a prime example of how HR technology can improve communication.
In 2008, Ryan Sanders and Ben Peterson founded BambooHR, an HR technology brand that offers human resources software. Its two primary functions are a tracker for employee benefits and another tracking system for job applicants.
However, this tool also provides other helpful features, like HR data and reporting, integrations, payroll management, and tools to help companies improve employee satisfaction.
Many recognizable brand names use BambooHR, including companies like:
Speaking of employee job satisfaction, Culture Amp is a phenomenal example of HR technology that has the capabilities of boosting both engagement and satisfaction in employees.
To do this, Culture Amp provides tools for HR teams to measure satisfaction and engagement in a company’s workforce, such as ready-to-deploy surveys, retention data, and other insights. There are also features for performance management, like goal tracking and areas where employees can leave feedback.
Some common Culture Amp clients include brand names like Canva, Etsy, and McDonald’s, for example.
ADP is a super common example of HR technology that many companies and teams are familiar with.
ADP’s claim to fame is as a comprehensive payroll solution. In one platform, companies can access all payroll and compensation information. It offers solutions for brands of all sizes, from start-ups to mid-sized businesses and large corporations.
Some of the other helpful features and solutions ADP offers include:
With regard to employee performance management, a tool like 15Five is a great choice. This type of HR technology helps engage employees and improve managerial skills.
For example, 15Five provides HR teams with things like engagement surveys, performance reviews, places for employees to leave feedback, as well as manager coaching and training. It also hosts “team metrics,” which include measurements related to manager effectiveness, turnover rates, employee engagement, and performance.
It’s a trusted company used by well-known brands such as Credit Karma and HubSpot.
If you’re looking for HR technology specific to recruiting and onboarding, JazzHR is another option worth thinking about. In a nutshell, this tool helps employers recruit, hire, and onboard new employees in a simple, straightforward manner.
This hiring platform helps businesses find more qualified candidates and in turn, streamlines the entire talent acquisition process. With JazzHR, businesses can do things like:
Personalize the recruiting process
Better manage candidate pools
Track and rank candidates
Digitize the process from start to finish
Benefits of HR Technology
HR technology is becoming increasingly more important and there are tons of benefits to implementing this type of tech. Namely, some of the top benefits of HR technology are:
Lower costs overall
Improved decision-making
Increased productivity and efficiency
Better employee engagement
Increased efficiency and productivity
Automation is the name of the game with HR technology and it’s also exactly why this type of tech leads to increased efficiency and productivity at companies.
It’s one of the best benefits of HR technology. Specific ways these tools can boost a company’s productivity and efficiency include:
Making data and analysis more accessible to HR teams, such as employee engagement insights, workforce demographic data, and employee performance metrics
Automating manual jobs that tend to take a lot of time away from HR teams, such as performance management reviews, payroll and compensation, and benefits administration
Making the employee experience more personalized in accordance with HCM
Reduced costs
For companies looking to cut costs, HR technology is a great way to do so. As mentioned above, increasing a workforce’s productivity and efficiency is one way to reduce costs. Automating simple tasks also decreases expenses as HR teams can essentially accomplish more tasks in less time.
Other ways that this type of tech lowers expenses is by:
Lowering compliance costs, since teams and workforces can abide by workplace HR rules easier with accessible information, leading to a decreased chance of companies facing fines for regulations violations
Increasing employee retention rates through job satisfaction and a more personalized experience for staff, which lowers costs in the long run
Improved employee engagement and satisfaction
As mentioned above, when companies can improve aspects like employee satisfaction and engagement, retention rates will rise. HR technology can boost job satisfaction in workers in a few potential ways.
For example, HR teams can use this type of tech to:
Improve communication with employees and staff
Recognize and highlight employees for their work and contributions to the company
Give workers more control over their life at work, specifically through HR technology like online portal where employees can request time off, check their benefits, and other HR-related tasks
Offer engaging, useful training and developmental resources, like learning programs, webinars, and virtual courses
Better decision-making
Perhaps the best benefit of HR technology is that it allows companies to make more informed decisions when it comes to business. For example, this kind of tech provides companies with specific data, metrics, and insights that can provide more context for stakeholders making these choices.
Tracking workforce data — namely things like survey responses, social media activity, and email usage — can help HR teams make better choices when it comes to boosting employee engagement, productivity, and job satisfaction.
The Bottom Line
HR technology isn’t going away anytime soon. Companies looking to streamline human resources processes or automate manual tasks should absolutely consider some of the apps listed above.
The benefits to using HR technology are endless and tools like Yoodli or 15Five can completely transform how your team functions, as well as the organization as a whole.
The marketing landscape isn’t the same as it was 50 years ago. Today, MarTech — marketing technology — reigns queen.
However, the concept can be overwhelming or even stressful for those unfamiliar with up-and-coming marketing technology. We’ll explain what it encompasses, how it works, various types to check out, and the top seven MarTech tools to transform your team’s marketing strategy.
What Is MarTech?
MarTech — a condensed word for marketing technology — refers to the tools people in marketing use to improve their marketing techniques. It’s meant to optimize marketing work when it comes to ideating, planning, and meeting specific goals.
MarTech vs. AdTech
Although they’re both similar, there are definitely some key differences between MarTech and AdTech. AdTech, as you might’ve guessed, refers to advertising technology. Because advertising and marketing are so closely tied, these two terms are often used synonymously (incorrectly).
Whereas MarTech allows marketers to plan and execute marketing campaigns to meet goals, AdTech focuses on buyer behavior and its impact.
What’s a MarTech Stack?
There’s another common term used in marketing technology called a MarTech stack: a group of marketing tools and software that falls under the MarTech umbrella. This collection of tools offers the same benefits as marketing technology. That is, optimizing processes in the marketing lifecycle.
A digital management (DAM) solution is central to most MarTech stacks. A DAM is what houses assets and any content that brands own.
Types of MarTech
Contrary to popular belief, there are multiple types of MarTech. The word “MarTech” is a broader term that includes many subtypes of tech. For example, the most common types of MarTech are:
Data-driven insights
Social media optimization
Campaign impact
Management
Data-driven insights
In order for marketing companies to fully understand their audiences and the impact of the campaigns they run, brands need to have access to data-driven insights. MarTech offers many fantastic sources for these insights.
Datasets can do wonders in terms of understanding audiences through content performance and social media engagement. But because data points can be difficult to translate into plain language, MarTech tools are the perfect solution.
Social media optimization
Although social media in its current state didn’t truly exist 20 years ago, branded social media channels are critical to any marketing strategy. Social media optimization is one of the most critical MarTech tools companies need to take advantage of.
Most marketing strategies can’t exist without social media. That’s where these MarTech tools come in, particularly things like:
Social media influencer management
Customer relationship management (CRM)
User-generated content (UGC)
Now, brands can utilize this technology to improve social media campaigns and better connect with online audiences.
Campaign impact
In the world of marketing, campaigns can make or break a brand. With campaign reach and impact MarTech tools, companies can use remarketing strategies to connect with clientele and various audiences. Campaign impact tech can help brands improve relationships with those same audiences, too.
For example, one campaign impact MarTech tool involves email marketing. Brands looking to connect with a target audience might lean on email marketing, which can be optimized by these campaign impact tools.
Management
As one of the broadest types of MarTech, management encompasses many types of tools. For example, management software can help marketing brands with things like:
Because management is the common theme here, organization is the star of the show. All of these brand aspects — from budgeting to content to a company’s product — can benefit from MarTech management tools.
Top 7 Marketing Tech (MarTech) Tools to Check Out
If you’re looking to build a MarTech stack or even just curious about how MarTech can help your brand, you’re in the right place.
Here are the top seven MarTech tools every marketing team should consider exploring.
In terms of data-driven insights, Yoodli reigns superior, especially with regard to improving customer communication and relationships.
Powered by generative AI, Yoodli’s overall goal is to improve communication. So, for marketing brands, the goal is to improve communication with clients. However, Yoodli can be used for essentially anything, from practicing casual chit-chat with customers to simulating interviews and preparing for upcoming presentations.
Here’s how this MarTech tool works. A marketer can record or upload a video of themselves speaking — perhaps practicing their upcoming product pitch presentation or refining their personal elevator pitch — and receive instantaneous data-driven insights on their speech.
Yoodli uses and analyzes data from your speech to give you individualized insights on things like:
How fast or slow you’re speaking
Your talk time
How many filler words you use and which ones
Your word choice, including any non-inclusive language you might accidentally use
Whether or not you’re monologuing
And even how loud you’re speaking
This isn’t an exhaustive list of all the insights Yoodli provides, but they’re certainly analytics that stand out. Marketers will also get a full transcript of what was said as well as an AI-generated summary of the key points.
Using this data, Yoodli also provides marketers with actionable tips they can use to improve client relations. For example, if you use too many filler words, Yoodli might suggest implementing a few pauses or simply slowing your pace.
As a MarTech tool, Yoodli gives actionable feedback for communication improvement.
Yoodli is easy to use and offers a free subscription, though you can also opt for a paid subscription for more options.
Learn more about this incredible MarTech tool via the explainer below:
Yoodli is one of the most underrated MarTech tools out there, especially for customer relations.
In terms of SEO, Semrush is one of the best MarTech tools you can take advantage of. Think of Semrush as a package deal of multiple resources. It’s a one-stop shop for all your SEO needs.
For example, Semrush gives marketing teams data-driven insights with regard to:
SEO
Keyword research
Public relations (PR)
Marketing insights
Pay-per-click data (PPC)
Competitive research, like competitor analysis
Social media marketing (SMM)
Content marketing
Campaign management
Semrush combines multiple types of MarTech into one simple dashboard. This tool suite can help brand marketers improve their campaigns and visibility overall through clear analytics.
This tool offers three main tiers of subscriptions:
The “Pro” plan, designed for smaller teams and those new to SEO, which runs $129.95 monthly
The “Guru” plan, created for mid-size businesses and agencies, which costs $249.95 per month
The “Business” plan, designed for enterprises and large agencies, which runs about $499.95 monthly
In terms of project management and task tracking, Trello ranks among the best of the best. This MarTech tool offers marketing teams a simple, organized dashboard where the teams’ tasks, responsibilities, and projects live.
The best part is that it’s completely customizable, so companies can tailor it to their marketing team’s needs and priorities. You can add items like checklists, due dates, lists, and files, as well as other helpful task-tracking tools.
Trello has a great track record and many top companies rave about it, including:
Visa
Zoom
John Deere
Google
In terms of subscription plans, there are four to choose from: free, standard, premium, and enterprise. While the free plan doesn’t cost anything, it also doesn’t include the same options as the other paid plans.
The standard plan costs $5 per user per month, while the premium runs users $10 per month. The most costly option, the premium plan, costs $17.50 per user every month.
Using this type of tool can help automate your team’s workflow, making it one of the most valuable finds on our list of marketing technology resources.
For audience insights, Google Analytics is a tried-and-true choice for brands across the globe.
Specifically, Google Analytics divides its features into six categories: built-in automation, reporting, advertising workspace, explorations, data collection and management, and integrations.
This MarTech resource has much to offer marketing teams, such as:
Customer-centric measurements and data, like acquisition, engagement, and monetization reports
Advertising snapshots and user lifetime data
Predictive and proactive insights using machine learning
Collection APIs and admin API
Integration opportunities with things like Google Search Console, Display & Video 360, Google Ads, Google Cloud, and Search Ads 360
The pricing model for Google Analytics is a little muddy and has shifted over the years, so the overall cost will vary based on the marketing team and its respective needs.
Email marketing and automation is the star of the show with Mailchimp. As a MarTech tool, Mailchimp has an impressive array of applications for marketing teams.
For example, just a few of Mailchimp’s features and benefits include:
One of the best MarTech options for social media management, Hootsuite, is a versatile platform that lets marketing teams keep track of multiple social media accounts in one place. As such, it helps companies maintain an appropriate brand tone across all social accounts.
Specifically, Hootsuite has features that can optimize a marketing team’s social media management, such as:
Insights and data, so progress, growth, and areas for improvement can be identified and tracked
Social media collaboration, since multiple marketing team members can collaborate on marketing campaigns for social
Social media post scheduling, so brands can save time and effort by scheduling posts
This tool is so versatile that teams in any organization can use it, from small start-up businesses to enterprises. For brands that want to up their social media game, Hootsuite is that tool.
Last but certainly not least, Salesforce, one of the most popular MarTech tools. If you’re building a MarTech stack, chances are, Salesforce might be a part of it.
If improving your brand’s relationship with customers is on your to-do list, that’s where a tool like Salesforce comes in handy. This option in particular uses a cloud-based software to manage a brand’s customer relations as a customer relationship management (CRM) system. As long as you have an internet connection, you’ll be able to access it.
For example, Salesforce can help with things like:
Sales automation, such as scheduling appointments and meetings or sending follow-up emails
Marketing automation, especially when it comes to marketing campaigns and social media engagement
Lead management, namely, tracking the first contact to conversion
Analytics, especially with relation to customer interactions and communication
Customer service, particularly through things like email support and live chat
Why Does MarTech Matter?
MarTech is incredibly important — now more than ever — thanks to the technological advances constantly cropping up. As such, marketing companies need to grow and evolve around new technology solely to make sure they don’t fall behind brands that are using MarTech to their advantage.
At this point, MarTech as a whole has proven itself necessary to modern-day marketing initiatives.
Not only that, but MarTech tools like Yoodli help marketing brands optimize their processes and even improve their relationships with their client base.
The Key Takeaway
There isn’t a single company that can’t benefit from MarTech. In fact, it’s become essential to the majority of marketing processes and, at the end of the day, a brand’s marketing success.
By using tools like Yoodli, Google Analytics, and Semrush, teams can optimize and streamline their marketing campaigns and use actionable insights to improve and build customer relationships.
MarTech is constantly evolving and tools like the seven listed above will continue to revolutionize the marketing landscape.
Diversity and inclusion in the workplace is non-negotiable. In fact, it’s a must for any work environment, regardless of industry.
Still, incorporating DE&I can be tricky if you’re unfamiliar with what that looks like in a work setting.
Our ultimate guide to diversity and inclusion in the workplace includes what that can look like, how to implement and maintain it, and, of course, the benefits DE&I can have for both employees and employers.
What Is Diversity, Equity, and Inclusion?
Diversity, equity, and inclusion are values that make up the concept of DE&I. Although they’re associated with each other, each term holds a different meaning.
Many organizations — including schools and workplaces — aim to improve their diversity, equity, and inclusion initiatives to better support minority groups. Underrepresented groups include people of various backgrounds, including different:
Sexual orientations
Genders
Races
Ethnicities
Physical and mental abilities
Religions
Income levels
In terms of workplace DE&I, diversity examines the representation an office or company has.
Equity refers to how people are treated. For example, workplace policies that make sure everyone has the same opportunities to progress and grow are an example of equitable practices.
On the other hand, inclusion takes a look at a person’s workplace experiences. Does the company accept all employees? Are all employees able to work successfully, regardless of background? The answers to these questions point to a workplace’s inclusion.
What is DEIB?
Diversity, equity, and inclusion is often abbreviated to DE&I. But there’s another acronym to be aware of: DEIB.DEIB refers to diversity, equity, inclusion, and belonging, which is the extra value that’s missing from DE&I.
Belonging is a concept that evaluates a workplace’s overall sense of acceptance.
Diversity vs. inclusion
Diversity and inclusion are two terms that are often used synonymously, but they don’t carry the same meaning.
Whereas diversity is focused on the actual representation of minority groups in a workplace, inclusion hones in on the employees’ experiences and sense of belonging in a work environment.
Core values of diversity and inclusion
The core values of diversity and inclusion are pretty straightforward. An organization, such as a workplace or business, must offer up a culture of mutual respect and appreciation for everyone, regardless of their background.
Four Pillars of Diversity and Inclusion
With regard to diversity and inclusion, there are four main pillars to be aware of with this framework: growth, engagement, education, and community. This framework is a great foundation for diversity and inclusion in the workplace, too, but it works for any organization.
Growth
Growth is all about accessible, equitable access. This can include access to information, leadership roles, or other opportunities. In a university or workplace setting, there may be inequities and biases that you weren’t previously aware of, such as unconscious bias.
To better promote growth, take a look at the available data. If there is no available data, work with team members to make a plan on how to best measure growth in your setting. For example, teams that might have data or relevant information could include talent acquisition, recruiting, and human resources (HR).
This data can help you better diversify your applicant pools and potential candidates.
Community
With the community aspect, the importance of maintaining a healthy culture of inclusion is at the forefront. To do this, workplaces or other organizations should have a framework to not only accept differences, but to embrace and celebrate them as well.
An organization like a university or a workplace can foster community through things like:
Support networks
Employee or student resource groups
Office DE&I initiatives
Affinity groups
Education
Education is a critical but underrated aspect of diversity and inclusion. DE&I is a lifelong journey — not something that happens overnight. As such, workplaces and other entities need to provide opportunities for people to learn about DE&I and its benefits.
Initiatives regarding education could include things like:
Unconscious bias training
Interactive, engaging presentations
DE&I training
Engagement
To seal the deal, there’s engagement. For workplaces, this means collaborating with different clients around diversity and inclusion, and with other broader groups. Supporting external entities, including both collaboration and even sponsorship, is a great example of engagement.
What Is Diversity and Inclusion in the Workplace?
Diversity and inclusion can mean different things to different people. However, diversity and inclusion in the workplace usually refers to:
Creating a safe, accessible, inclusive work environment for everyone
Openly promoting DE&I initiatives both inside and outside the company
Educating and engaging the workforce with DE&I trainings and learnings
What’s an inclusive culture?
In a general sense, an inclusive culture involves the practice of accepting and valuing diversity and differences. You should expect to have an inclusive culture in settings like at schools (including universities) and in workplaces.
What’s an inclusive workplace?
An inclusive workplace is a work environment that welcomes and celebrates candidates and employees from all walks of life.
Still, an inclusive culture doesn’t suggest disregarding the differences of others. Instead, differences should be appropriately recognized and celebrated through DE&I initiatives.
Benefits of Diversity and Inclusion in the Workplace
Besides the moral and ethical reasons why diversity and inclusion are key to any successful workplace, there are also loads of benefits. From bigger pools of qualified candidates to improved problem solving, DEIB can transform an organization.
Here are the top seven benefits of diversity and inclusion in the workplace.
1. It can improve a company’s reputation (and future).
Although there are more important things than a company’s reputation, improving how people see a workplace through equitable practices can have a number of benefits. For example, workplaces that are known for their DEIB initiatives are more likely to get a more diverse pool of candidates.
Because bias and discrimination are (unfortunately) alive and well across workplaces, applicants may be hesitant to apply to companies that don’t have DE&I policies or aren’t transparent about their “stance” on diversity, equity, and inclusion.
In this context, improving a company’s reputation through DE&I isn’t to attract attention from the industry or other brands. Instead, it’s meant to show potential candidates that the work environment is a safe, welcoming, and inclusive one.
2. Diversity boosts an organization’s overall performance.
No matter the industry, having a workplace that prioritizes diversity, equity, and inclusion boosts the organization’s overall performance.
For example, research shows that having diversity within your company can help:
Increase productivity
Foster a more positive work culture
Boost employee retention rates
It can also help kindle innovation, a critical aspect for any company.
3. It encourages more innovation from more perspectives.
When you have a company with employees who all have similar perspectives, it can be problematic when it comes to innovation. Having a lack of diversity really shows when brands try to further develop their company and client base.
Not only does a company have more perspectives to offer ideas, but it also helps potential candidates and employees feel included. When there’s a culture of inclusion and belonging at a workplace, the people who work there feel more at ease and are less likely to carry negative feelings toward their company.
4. Workplaces will have access to a bigger pool of more qualified applicants.
Recruitment and talent acquisition processes should be directly tied to a workplace’s diversity, equity, and inclusion initiatives. For example, many workplaces unintentionally feature bias in job postings and their respective requirements.
A larger pool of more diverse candidates can lead to meaningful internal change in a company, such as more diversity in hiring teams and leadership positions (including senior-level roles).
Plus, as mentioned above, if a brand does have a reputation for acknowledging and continuously working on diversity and inclusion, more applicants will feel comfortable applying, as they can be sure there are equitable practices in place.
5. Diversity and inclusion stimulates more efficient problem solving.
In addition to increased innovation, diversity and inclusion can aid in faster, more efficient problem solving within a company. More perspectives yield more ideas which help with problem solving.
Research shows that companies with diverse workforces can problem solve faster with more quality decisions than a homogenous workplace without much diversity, according to research from the Harvard Business Review (HBR).
6. It helps a workplace understand its employees (and clients) better.
When you have a diverse workforce, a company can understand not only its employees better, but also its clients, no matter what industry it’s in.
For example, a sales representative might make a call to a client who’s Deaf. The client is a man who uses a phone relay service to communicate. But an employee who doesn’t have experience with anyone other than hearing people might be taken aback when a woman answers the call and says, “Hi, this is Brian.”
With phone relay services, a Deaf person can connect with an interpreter who watches the person sign and relays the message back to the person who originally calls to communicate.
Having a diverse group of employees of all backgrounds, races, ethnicities, abilities, and genders can help bridge the gaps and better understand a wider range of clients. It’s a better representation of a company.
7. Workplaces reap the benefits of having more perspectives.
When you have a larger range of perspectives from employees and a diverse applicant pool, you also get their experiences and backgrounds (and the benefits that come with that).
Groupthink is a common pitfall of lots of organizations and having more perspectives through DE&I recruitment and talent acquisition processes can help eliminate this type of thinking.
When you have a group of people with different experiences, their opinions and perspectives will differ. This paints a larger picture that businesses can use to better understand not only their workforce, but also their client base.
Diversity and Inclusion in the Workplace Examples
Diversity and inclusion in the workplace can manifest in various ways at different companies. Although it can differ slightly, here are some examples of what diversity and inclusion in the workplace can look like.
Sexual orientation. Employees of any sexual orientation are represented and comfortable within the workplace. This is especially important for LGBTQ people, as this community often faces discrimination at work.
Ethnicity. The workplace includes people of various ethnicities and ethnic backgrounds, which are to be accepted and celebrated.
Disability. People with all physical and mental disabilities are included and treated fairly, especially with regard to the opportunities they have. Workplaces in general should be accessible (including their website or online resources) and accommodations should be provided for those who need and request them.
Gender. People of all genders are represented, including transgender and nonbinary folks and cisgender men and women, for example.
Religion. In the workplace, all religious beliefs and practices are respected.
Age. A workplace should feature a wide age range to include a plethora of perspectives from various generations, such as Gen Z, Millennials, Gen X, and Baby Boomers.
Race. The workforce should be made up of a diverse group of employees of all different backgrounds and races.
How to Implement and Maintain Diversity and Inclusion in the Workplace
Implementing and maintaining diversity and inclusion in the workplace is critical to an organization’s success. Ignoring or putting off DEIB initiatives for any reason is detrimental to any company.
Here are five ways to create and keep up with diversity and inclusion in the workplace.
Be open about calling out unconscious bias.
Unconscious bias — though it’s something to be called out and addressed — is normal. It’s a human trait. That’s why being able to call it out is all the more important.
One step to addressing this type of bias is educating employees about what it is. Trainings about bias, discrimination, and diversity, equity, and inclusion are one method of recognition.
Encourage employees to think about their own biases and how to best address them. People in the workforce should know how to question, identify, and address their biases appropriately.
Advocate for equitable pay.
Those in higher positions, such as managers or members of leadership, should advocate for and promote equitable pay. This helps bridge the pay gaps that exist within a company.
Using data and analytics, businesses can take a look at patterns that may arise in certain areas where people are underpaid for the same position.
Be transparent about the importance of diversity and inclusion in the workplace.
Companies should be transparent about the importance of DE&I at the company. Employees will recognize and appreciate this, and it helps promote a culture of belonging in a workplace, which has a whole host of benefits in and of itself.
When employees are comfortable at work, it boosts innovation, productivity, and employee retention rates, too.
Recognize holidays from different cultures and religions.
Although it might not seem like a big deal, recognizing holidays from different cultures and religions is a must.
In the United States, the majority of paid holidays are Christian holidays. Holidays common in other countries often aren’t recognized, let alone considered by employers.
As an employer or employee, one of the easiest things you can do is add other holidays to your calendar. By doing so, you can not only be aware of the holidays others might be celebrating, but also be cognizant of when and when not to schedule meetings.
Employers are often defensive when it comes to feedback from employees, especially when it concerns diversity, equity, and inclusion. However, to have a truly equitable workplace, employers need to acknowledge and own up to feedback from employees.
An employer needs to listen, offer support, and mitigate any issues that arise.
Challenges of Inclusion and Diversity in the Workplace
That’s not to say that implementing and maintaining diversity and inclusion in the workplace is easy and straightforward. In reality, there can be challenges that crop up that organizations have to face and mitigate.
Some of the most common challenges of inclusion and diversity include:
Communication problems (e.g., miscommunications and misunderstandings)
Unconscious bias and discrimination, which can happen at any time
Cultural misunderstandings (like how hand gestures can be acceptable in one culture but considered rude in another)
Inclusion that isn’t equitable, as inclusion can mean different things to different people
Being able to identify and recognize these challenges of inclusion and diversity can help an organization better prepare.
Why Is Diversity and Inclusion in the Workplace Important?
Diversity and inclusion in the workplace is important first and foremost because it’s morally and ethically right to foster diversity in a work environment. However, it’s also important for local, regional, national, and global progress.
Workplace DE&I leads to more innovation and productivity, as well as growth. Employees are able to examine different perspectives to form their own views on issues.
Plus, employees who feel more confident, comfortable, and “at home” at work have better outcomes.
In a nutshell, it leads to company and employee satisfaction and success.
Best Apps for Diversity and Inclusion in the Workplace
If you’re looking to boost the diversity and inclusion initiatives in your workplace, look no further. The below list includes resources (both free and paid) that companies can use in various ways to improve their workplace’s diversity.
Here are three apps to explore to boost DE&I and optimize a workplace’s diversity.
With recruitment and hiring in mind, Textio is a good bet. This app eases the hiring process and optimizes it through DEIB and guidance on inclusive language practices.
It uses AI to transform a company’s content. For example, Textio can assist recruitment and hiring teams with writing emails, business blogs, and job descriptions that are inclusive and equitable.
If you’re looking to improve diversity and inclusion in the workplace, Yoodli is a fantastic app to experiment with. Usinggenerative AI, this app gives users recommendations and actionable tips to boost their speaking abilities while also screening for problematic instances of unconscious bias.
For example, you could record yourself practicing an upcoming presentation and Yoodli will let you know if you’re using inclusive language or not. As such, it’ll flag any instances of language that could be considered outdated or offensive.
On top of that, Yoodli will also provide you with other metrics to improve your speech, such as your:
Body language and facial expressions
Word choice
Usage of filler words, including how many you use and which ones you use most
Speaking rate (how fast or slow you speak)
For hiring managers and recruiting teams specifically, Yoodli can help you conduct interviews with potential candidates, too.
When recruiters use Private Yoodli while interviewing someone, you’ll get private, real-time feedback to ensure the interview stays on track. It can also help keep your unconscious biases in check as well.
For example, during the interview, Yoodli will give you pointers and recommendations (without anyone knowing). In terms of equity, this speech coach can do things like let you know if you’re talking over the candidate or going on a monologue or tangent.
To learn more about how it works, check out this simple explainer video below.
Promote diversity and inclusion in the workplace with Yoodli.
Datapeople (formerly called TapRecruit) is a great option, especially for recruitment and talent acquisition purposes. Hiring teams can streamline the recruiting and onboarding processes, as well as the entire employee lifecycle.
As the name suggests, Datapeople relies on talent data for the organization and augmentation of a company’s talent acquisition process.
For example, employers can use this software to improve job descriptions and titles to ensure they’re free of unconscious bias. It’s similar to Textio in its purpose and abilities.
The Key Takeaway
Diversity and inclusion in the workplace isn’t just a helpful option for companies — it’s a necessity, hands down. The benefits that workplace DE&I offers extend beyond employee satisfaction and company success.
To better foster a culture of diversity and inclusion, exploring apps like Yoodli can be a great start. At the end of the day, employers need to not only create DE&I initiatives, but also listen to their employees’ feedback and implement it into the existing workflow.
Recruitment and talent acquisition processes can be extremely stressful. If you’re looking to improve the process, Datapeople is a viable solution.
This program aims to streamline and improve the hiring process through intelligent suggestions for job descriptions and insightful data reports to inform hiring managers and back their decisions.
We’ll give you an overview of what Datapeople is, how it works, and its pros and cons, including alternatives and complementary apps you can use in tandem.
What Is Datapeople?
Datapeople — previously known as TapRecruit — is a recruitment and talent acquisition solution that aims to improve business’ hiring processes through optimization.
Based in New York, New York, Datapeople was founded in 2015. The goal was to partner with teams to not only improve the hiring process, but also to make it more fair and efficient with diversity, equity, inclusion, and belonging (DEIB) in mind.
One of the aspects that helps Datapeople stand out from the crowd is just that — data. Datapeople uses metrics and insights to better support hiring managers and others involved in talent acquisition.
Who uses Datapeople?
Datapeople’s target audience is hiring managers, talent leaders, and recruiters of all types of employers, whether it’s an up-and-coming startup or an established Fortune 500 business. Clients in more than 80 countries use Datapeople.
The list of brands that use Datapeople is not only lengthy, but it’s also pretty impressive. For example, just a few of the companies who use Datapeople for recruitment and talent acquisition:
Buzzfeed
Discord
Twitch
Dow Jones
EA
Doordash
Levi’s
Upwork
What does Datapeople do?
Datapeople’s ultimate goal is to facilitate recruiting and talent acquisition while also making the processes more equitable . To do that, this recruiting software helps teams do things like:
Analyze recruiting data to reap the benefits of insightful information (without having to comb through a raw data report)
Get a better idea of the candidate pipeline, which can make it easier to make hiring and talent acquisition decisions
Create inclusive job listings to make sure your candidate pool is both diverse and qualified for the position
In fact, Datapeople has helped companies:
Fill positions more than 18 days faster
Attract twice as many applicants
Increase applicants from minority groups by 25%
Datapeople Advantages
The benefits of Datapeople are central to its features. There are three main products that offer significant advantages to teams:
Smart Editor
Datapeople Anywhere
Datapeople Insights
To get a better idea of Datapeople and what it can offer recruiting teams, we’ll take a deep-dive into these features.
Smart Editor
Datapeople’s Smart Editor just might be its claim to fame. This tool allows companies to edit their job postings for things like unconscious bias and inclusivity.
The software can optimize job description with inclusive language while also keeping the respective company’s brand language, tone, and style in mind. Datapeople analyzes the listing, provides a predictive score, and offers suggestions for improvement based on that score.
In particular, the Smart Editor looks at a few critical aspects, including the:
Job title
Position requirements
Description or listing language
For job titles, Datapeople makes a point to make sure the title aligns with the position requirements. The goal with this tool is to help applicants feel more confident about applying and eliminate any potential confusion
With position requirements, Datapeople ensures that the recruiting teams set appropriate prerequisites so applicants from different walks of life can be included and considered. Some of the tasks this tool can complete include things like:
Taking out needless experience or education requirements
Steering clear of any requirements that don’t make sense
Getting rid of unnecessary soft skills
In terms of the description, this tool makes sure companies use clear language to best target a more diverse pool of applicants. For example, Datapeople identifies potentially problematic aspects of job listing language, such as indirect voice, corporate cliches, and excessive or redundant wordiness.
Datapeople Anywhere
Companies who use Datapeople can use its web browser overlay to create and publish job listings right into your applicant tracking system (ATS).
This method helps rid recruiters of login fatigue and allows them to work from anywhere. Automating the workflow in such a way allows teams to focus on the more important aspects of the talent acquisition and recruiting process.
It can also help a brand get ahead and build up stronger applicant pools to streamline effective, efficient recruitment and hiring.
Datapeople Insights
This software offers companies insights to make recruiting decisions based on data and strategy. The best part? Teams don’t have to do any manual work — Datapeople does it for them.
In terms of insights, Datapeople can translate ATS data into clear, transparent reports. Every hiring decision should be based on solid data, and Datapeople provides it. At the end of the day, the main benefit of the software’s insights is that teams don’t have to waste time trying to decode inconsistent or confusing data.
Datapeople Disadvantages
Like any other software or program, Datapeople has a few disadvantages potential users should be aware of — Namely, the lack of pricing transparency, its accessibility issues, and the generic suggestions it produces.
Here’s more information regarding the drawbacks of Datapeople.
Lack of pricing transparency
Cost is critically important to companies when considering a recruitment and talent acquisition software. Unfortunately, Datapeople isn’t transparent about its pricing model. Its website — albeit easy to navigate — doesn’t seem to offer up any information or even hints about Datapeople’s subscription cost.
In order to find out how much a business has to pay in order to use Datapeople’s services, companies will have to reach out directly to this software brand for a quote.
Unfortunately, this is a point of frustration for people looking to gain access to its services.
Not as user-friendly
Clients who use Datapeople have described it as not user-friendly and difficult to get the hang of as its intersurface isn’t intuitive.
One example that a user cited with regard to the field titles is that they’re set titles that a user is unable to change. Many businesses have suggested that Datapeople make the templates fully customizable, which hasn’t yet happened.
Generic suggestions
Datapeople makes suggestions for users to optimize job descriptions. However, some users have complained that the suggestions are “generic” and not helpful.
Not all of the recommendations Datepeople makes align with the position needs, for example. The suggestions have also been described as “irrelevant” by some users.
In one instance, a user cited that for engineering job descriptions, their industry often uses the term “first principles thinking” — a method of thought in which you would question everything you think you know. However, Datapeople flagged it as an incorrect word to use, so keep in mind that the software doesn’t take into account all known phrases.
Other Datapeople users reported that the software usually suggests removing soft skills from the job description. As a result, hiring managers feel some frustration toward project-focused roles that don’t have a plethora of quantitative role requirements.
All in all, Datapeople certainly has its pros and cons.
Best Datapeople Alternatives and Complementary Apps
If Datapeople isn’t up your alley, there are plenty of alternatives to check out. However, there are also some complementary apps that can work well with this software.
Here are four apps to check out to streamline and optimize the recruiting process.
One app that pairs well with Datapeople is Yoodli. Yoodli relies on generative AI to offer suggestions and actionable tips to improve a person’s speech and speaking patterns.
You’ll learn valuable insights on things like:
Filler word usage (which ones you use and how many)
Your word choice
How loud or soft you speak
Your body language
You’ll also get a full transcript of what was said.
If you’re looking to make your workplace more equitable, this is a great option as it provides people with real-time, private feedback on your unconscious biases, too.
Here’s just one way it can work for recruiters and hiring managers. When you’re interviewing applicants, you can implement Yoodli right in your meeting and it’ll give you tips and pointers without any of the other participants knowing.
For example, Yoodli will notify you if you’re monologuing, talking over other participants, or if you accidentally use non-inclusive or offensive language. It can also help remind you to hit your key talking points while you’re interviewing the candidate.
Learn more about it below.
Yoodli pairs well with Datapeople to improve the recruitment process.
Plus, Yoodli is completely free in comparison to Datapeople.
Textio is another option to explore. With Textio, the goal is the same: to optimize the hiring and recruitment operations of a business with an emphasis on inclusive language guidance and DEIB.
You can use this software to keep your biases in check, especially with regard to workplaces. Like Yoodli, it leverages AI to improve the content quality of things like job descriptions, emails, business blogs, and other professional writing.
Like Datapeople, Textio also isn’t transparent about pricing, but those interested can reach out directly.
An ATS app called 100Hires was created to aid companies in tracking the progress of applicants and the employee life cycle.
For example, hiring managers can keep resumes from applicants in one database as opposed to keeping up with all of them separately via other methods. You can also schedule interviews and use 100Hires templates to draft emails.
People who’ve used this software describe it as user-friendly. It offers Gmail and calendar integrations and helps hiring managers find applicants faster. 100Hires also aids in both scheduling and conducting interviews.
Plus, 100Hires has a free plan for people interested.
Greenhouse is a complementary app that pairs well with Datapeople. In fact, the two partnered to create a Datapeople-Greenhouse integrated workflow.
This hiring software prioritizes applicant interaction and engagement to facilitate the recruitment and talent acquisition processes so that managers can put their energy into other areas.
The idea is an all-in-one system where hiring managers and others involved in the recruitment process can help you make better, more informed decisions.
The Bottom Line
Hands down, Datapeople is a viable option for hiring managers looking to streamline the process. Like most everything, it definitely has pros and cons.
Still, there are tons of alternatives and complementary apps, such as Yoodli, that you can use in tandem to optimize the recruitment and talent acquisition operations.
If you’re a student, you’ve probably heard about Turnitin: a software that can detect generative AI content in submitted work.
But if you’re not familiar with this popular plagiarism checker, don’t fret — we’ll give you a complete rundown on this impressive AI tool.
Learn all about Turnitin, including why it was created, how it works, and if it can detect language models like ChatGPT.
What Is Turnitin?
Turnitin is a plagiarism checker that detects unoriginal text in students’ work.
Since the popularity of generative AI has skyrocketed, Turnitin emerged as a solution for AI-generated plagiarism.
Why was Turnitin created?
Experts created Turnitin in part to address the increase in plagiarism due to the capabilities of emerging generative AI. Generative AI is a specific type of artificial intelligence that makes new content.
AI is still relatively “new” to the general public, but many students already use AI — whether that’s for personal, academic, or professional use — on the daily. However, a large number of academic institutions consider AI a threat when it comes to original student work.
Because generative AI is an emerging industry in its infancy, it’s hard to predict how it’ll affect the academic landscape. Still, most experts agree that generative AI has the capability to be a significant danger to academic integrity.
For example, AI apps can be leveraged by students to produce text, such as a history paper, for students to then claim as their own.
What apps use generative AI?
There are plenty of apps that use generative AI. Here are five examples of apps that — like Turnitin — use generative AI.
1. ChatGPT
ChatGPT is probably the most notorious generative AI tool. Over over 100 million people use it. It was even featured on a recent episode of “South Park” — a sure sign of generative AI as a pop culture phenomenon as well.
In a nutshell, ChatGPT uses AI technology to produce text responses to prompts. Its responses are based on not only past conversations with the user, but also general context.
2. Yoodli
Yoodli is another type of app that uses generative AI. This app is an AI-powered speech coach that aims to help users improve their speech. Yoodli analyzes a video of a person speaking — whether they’re practicing for an upcoming interview or a speech for school — and highlights areas of improvement.
For example, if you use Yoodli to practice for an upcoming interview, its generative AI capabilities allow Yoodli to ask the user follow-up questions in real time. What’s more, these follow-up questions are actually based on the person’s previous answers.
Yoodli also uses this type of AI in its conversation coach function, too.
To learn more about Yoodli and its capabilities, try out this free app or check out the video below to learn more about it.
Like TurnItIn, Yoodli also relies on generative AI for its conversation, presentation, and speech coaching.
3. WOMBO Dream
While the others on our list are pretty text-based, WOMBO Dream is an AI app that produces striking visual images based on a user’s text prompt.
You can create stunning digital art designed in a plethora of different styles, from realistic to watercolor to abstract and simplistic. The images come in a variety of sizes, too.
4. Bard
Google created Bard, an AI app similar to ChatGPT in that it’s a text-based AI conversation software. In terms of what it can do, Bard is like a sister to ChatGPT.
However, they do differ in one key way. While Bard gets its data from the internet, ChatGPT was trained on a limited dataset.
5. DALL-E 2
DALL-E 2 is yet another up-and-coming generative AI app. This app is similar to WOMBO Dream in that it produces AI images based on a text prompt. Users can make images and then save, download, share, edit, or even create more variations of the same prompt.
Created by OpenAI, millions of people use DALL-E 2. Not surprisingly, its popularity only seems to be increasing.
How Does Turnitin Work?
Turnitin works by analyzing someone’s work — usually the work of a student — to see if there’s matching text. Matching text would suggest that there’s unoriginal, plagiarized writing.
The plagiarism software works by comparing the student’s work to an existing massive database. The database is full of not only other students’ work, but also published work and other resources available on the Internet.
Typically, a student’s teacher or professor sets up Turnitin. After the software has checked over the work, the teacher or professor can also evaluate the students’ work.
When a person submits their work, Turnitin gives them two main insights: a similarity index and an originality report. The similarity index shows users the percentage of the work that matches outside resources.
On the other hand, the originality report analyzes the potential matches in-depth. The report includes any specific sources identified by the app. These could include:
Books
Articles
Websites
Journals
Previously submitted work via Turnitin
This helps academic instructors (and students) better evaluate the work as a whole, especially its originality.
Why do people use Turnitin?
People use Turnitin for a variety of reasons, but it usually boils down to detecting non-original work (AKA, plagiarism).
Usually, people use this app to:
Produce reports to collect instances of plagiarism
Discourage students from cheating or plagiarizing
Allow students to review their own work by eliminating any potential instances of plagiarism
7 Things to Know About Turnitin
Because Turnitin is still relatively new to the academic scene, teachers, students, and other people who are interested in this program have questions about it. So, if you’re still learning about this app, you’re not alone.
Here are seven things to know about Turnitin.
1. Can Turnitin detect ChatGPT?
One of the top questions people have about Turnitin is can it detect ChatGPT use? Long story short, it absolutely can identify ChatGPT content (and will).
In fact, Turnitin can recognize content generated by ChatGPT with a whopping 98% accuracy. That’s why it’s always best to create and submit original work as opposed to using a generative AI tool like ChatGPT.
2. What schools use Turnitin?
Many schools across the globe use Turnitin. In fact, in the United Kingdom, this software is utilized in an impressive 98% of universities, primarily to help with feedback and grading, and of course, to make sure all the work submitted is original.
It’s also used in colleges across the United States, including schools like:
Cornell University
University of Tennessee at Chattanooga
Georgia Institute of Technology
University of North Texas
Baylor University
University of Florida
And many other large public universities
3. Does Turnitin identify plagiarism?
In terms of identifying instances of plagiarism, there’s a common misconception. Turnitin doesn’t specifically point out plagiarism. On the contrary, this software gives users a report that shows areas where unoriginality is likely.
Because of this, reports should always be evaluated in detail by the student and/or the professor.
4. Is Turnitin free?
Turnitin isn’t technically free — it costs money to subscribe and use its services. However, if you’re a student, you likely won’t have to pay for a subscription. Instead, the university or professor pays for Turnitin while students can use it for “free.”
Still, Turnitin offers a free trial for 60 days for those interested. The free trial includes your own teacher account, a hundred student accounts, and access to all Revision Assistant prompts and resources.
5. Does Turnitin detect Grammarly paraphrasing?
In order to make their work more original, many students use tools like Grammarly to paraphrase parts of their work. Grammarly can check for spelling, grammar, and cohesiveness, among other aspects of a person’s work. As such, students often worry that Turnitin will flag their work simply because they used Grammarly.
Luckily, that isn’t the case. The Turnitin software hasn’t been trained on Grammarly’s specific grammar, punctuation, and spelling edits. Instead, Turnitin evaluates work for AI content created by large language models (LLMs). As mentioned above, this includes ChatGPT.
6. Is 14% good on Turnitin?
With the way Turnitin works, the user analyzing a student’s work will receive a score in the form of a percentage. The percent is linked to the likelihood of matching text.
For example, if a work receives a score of 14%, it’s not likely that the student plagiarized. However, anything over 25% is considered a high score, suggesting plagiarism did take place.
7. Does Turnitin save your work?
One thing users should know about Turnitin is that the software saves your work in a massive database. Turnitin stores your work here in order to evaluate it against all future submissions.
However, the person who created the work that was submitted still owns the intellectual property and the copyright.
Turnitin Alternatives
There are also Turnitin alternatives if you’re looking for a similar tool to use. Here are a few worthy Turnitin alternatives to check out.
Plagiarism Checker X
One such tool is Plagiarism Checker X. With this software, a user can search for similar or identical text across 16 billion indexed pages in search engines like Google. You’ll get a report with details regarding duplication and plagiarism.
Unlike Turnitin, assignments and documents aren’t stored online as you don’t need to upload your content to Plagiarism Checker X. This is a big reason that teachers, students, bloggers, and writers prefer this Turnitin alternative.
Grammarly Business
Grammarly Business is another popular choice. Compared to Turnitin, people report that Grammarly Business is easier to use overall, including the initial set-up and admin capabilities.
Like Turnitin, it can check your content for any potential instances of plagiarism. In addition to that, it can also evaluate your grammar, spelling, punctuation, tone, flow, and a whole host of other metrics.
PlagiarismCheck.org
This resource, like Turnitin, finds similarities or duplicative, plagiarized information within content. Similar to Grammarly Business, PlagiarismCheck.org also checks for spelling and grammar errors so the user can make sure their work is shipshape. Not only that, but it supports more than 15 different languages, which is very convenient.
People also say that PlagiarismCheck.org has a better, more accessible support team than Turnitin.
Unicheck
Unicheck uses AI technology to evaluate a piece of work for plagiarism, just like Turnitin. Like PlagiarismCheck.org, it also offers services in more than just English.
Unicheck supports languages like:
Danish
Ukrainian
German
Turkish
English
Spanish
French
Russian
Portuguese
Unicheck can also integrate into learning management systems if needed.
PlagScan
This plagiarism checker pairs the work in question against tons of documents and websites to identify questionable areas. It’s easy to navigate and helps to guarantee the authenticity of a student’s work.
Like Turnitin, PlagScan stores assignments to be checked against future submissions. It comes highly recommended as a Turnitin alternative, and users rave about the ease of use of this particular tool.
The Key Takeaway
Turnitin is a powerful plagiarism checking tool that helps users recognize instances of plagiarism and unoriginality in their work. Whether you’re a teacher, a student, or just someone who likes to make sure their work is original, Turnitin is a worthy program to use.
With the influx of other generative AI apps such as Yoodli, the capacity for AI is only increasing.
AI is changing the world, and that includes the business world. Avoma is a prime example of that.
As an AI meeting assistant, Avoma can do it all: take meeting notes, aid cross-team collaboration, and even offer conversation and revenue insights and intelligence.
Learn exactly what Avoma is, including what it does, its products, its plans, and of course, its pricing.
What Is Avoma?
Avoma is described as a “meeting assistant” that’s powered by AI technology. It can provide a transcription, summary, and analysis of your meetings to give you “conversation intelligence.”
Avoma — which is an acronym for “A Very Organized Meeting Assistant” — was created in Palo Alto, California in 2017. The AI meeting assistant was born out of the common issue of poorly run meetings. Its goal is to improve the value and productivity of meetings through AI.
This company has three founders: Aditya Kothadiya (also the CEO), Devendra Laulkar (also the CTO), and Albert Lai (AI).
What Does Avoma Do?
Avoma works as a meeting assistant. Specifically, it does:
Transcribing
Summarizing
Analyzing
Avoma also helps with cross-functional team collaboration and conversation and revenue intelligence.
This AI meeting assistant pairs well with other AI tools, such as Yoodli. Yoodli is an AI speech coach that can help you at work in other areas, such as presentation preparation and professional speech coaching.
Yoodli gives you actionable tips and insights into your speech and presentations, such as your filler word usage, your body language, and even the contents of your speech.
While Avoma assists with meetings, you can use Yoodli to practice for your upcoming presentation.
Who can use Avoma?
Anyone can use Avoma, but it’s most helpful for people who attend lots of meetings. It also integrates with lots of popular apps, like:
Avoma has three main products: AI Meeting Assistant, Meeting Collaboration, and Conversation and Revenue Intelligence. Let’s take a deeper look at each of these.
AI Meeting Assistant
The AI Meeting Assistant is exactly what it sounds like: a meeting assistant powered by AI technology. The purpose? Avoma’s AI Meeting Assistant aims to help users during meetings, especially with regard to saving time.
For example, here are the AI Meeting Assistant’s main capabilities.
1. Auto Meeting Recording
With this capability, you can automatically record any meeting, no matter if it’s a Zoom or Google Meet call. Users get access to not only the audio recording, but the video recording as well. That way, if someone misses a meeting (or if you just want to revisit what was said), you can listen or watch the call’s recording.
This can also be helpful for meetings that are trainings or lunch-and-learn calls.
2. Real-time Transcription
This AI Meeting Assistant can also transcribe all your meetings and calls (but not before Avoma gets consent from all the participants, of course). With this feature, users get complete transcripts (in real time).
By transcribing calls and meetings, you can create a “knowledge base” that’s searchable. This can be hugely helpful, especially when you’re searching for a specific piece of information or a particular conversation.
3. AI-Generated Notes
While you’re busy paying attention and listening to the participants in the call, Avoma’s AI Meeting assistant will diligently take notes for you. Not only that, but it can also update your CRM.
These generated notes are distinctly different from the above transcription capability. For example, you’ll get a bulleted summary of the conversation that’ll sync directly to the CRM.
4. Live Bookmarking
Oftentimes during meetings, someone will say something so important that you make a mental note to revisit it later. However, that doesn’t always happen. With the live bookmarking feature, you can bookmark these occasions while still paying close attention to what’s being said.
By simply selecting the bookmark categories, all your notes will live under those aforementioned categories. These include time-stamps too, meaning you can go back and find exactly what was said and when it was said.
5. Augmented Notes
You can also augment the convo summary through the AI Meeting Assistant’s augmented notes feature. With this capability, users can add to the notes manually, but also via the transcript.
6. Speaker Identification
The speaker identification feature allows users to know not only what was said, but when, as well as the conversation context. Because the speakers are identified immediately, you’ll get to spend more time on the important things (and to listen to more meetings in less time).
Avoma will also provide insights like talk time, talk-to-listen ratio, and an entire topic breakdown of the call.
7. Topic Detection
Instead of listening to entire meeting conversations, you can save time by getting the conversation context. The topic detection feature detects common topics and categorizes them as such so that you can automatically understand the context.
For example, these categories include:
Pain Points
Next Steps
Business Need
8. Keyword Tracking
In order to improve business, you can track essential signals through keyword tracking. Avoma allows you to set up notifications (like personal or organizational-wide alerts) and aggregated trends, such as the most commonly asked about product specs.
Meeting Collaboration
Avoma’s Meeting Collaboration can mean different things for different teams. However, one common use is to use feedback loops and coaching to decrease sales cycles.
Here are the six Meeting Collaboration features you should know about.
1. Meeting Scheduling
As the name suggests, one of the key features of Avoma’s Meeting Collaboration product is meeting scheduling. Teams can create meeting scheduling pages that are organized by purpose, such as:
Interviews
Networking
Sales call booking
It’s not uncommon to be swamped with meetings at work. You can prevent this from happening however by creating personal limits with regard to your meeting schedule. For example, you might set limits on:
How much time you need in between meetings (buffers)
Daily meetings
Weekly meetings
Monthly meetings
2. Shared Agenda Templates
When you work in any company — especially a large company — it can be difficult to get everyone on the same page. That’s where shared agenda templates come in.
This feature helps teams:
Keep consistent when taking information from meetings and calls
Make sure nobody misses bringing up an essential topic during their calls
Design and share call templates
3. Collaborative Note Editor
Avoma’s collaborative note editor function allows teams to not only take notes, but also review and collaboratively edit them in real time. Of course, the notes are also time-stamped.
You can even have these notes linked directly to your call’s recording to make it easier to review later on.
4. Global Transcription Search
A searchable, navigable knowledge base is possible through the global transcription search feature. It can feel like a waste of time when the topics discussed in calls are lost or the information is siloed.
Luckily, this can be avoided completely through this feature, as anyone in the company can search through all meetings via a specific word or phrase to find what they’re looking for.
5. Snippets
To share contextual meeting information, Avoma uses snippets. All you have to do is highlight text from your meeting transcript to create a snippet. From there, it can be shared to anyone in the company.
6. Playlists
Avoma also lets teams create playlists (and we’re not talking about the Spotify kind). You can make playlists for specific topics to then curate with meeting conversations. For example, you could have playlists around price negotiation, object handling, or anything you routinely discuss in meetings.
Conversation and Revenue Intelligence
The Conversation and Revenue Intelligence aspect of Avoma is all about using coaching insights to positively affect the business, whether that’s decreasing employee ramp time or upping your company’s deal win rate.
Here are the top six features to know regarding Conversation and Revenue Intelligence.
1. Activity Dashboard
Everyone loves a good dashboard. With Avoma’s activity dashboard, you can see an overview of all meeting conversations across the company. However, the information is completely consolidated so it’s easier to absorb. You can also employ filters, like the time spent on meeting conversations by team or the total number of convos.
2. Interaction Intelligence
Avoma’s interaction intelligence helps businesses figure out what’s working best (and what’s not). You can gain insights from all your interactions, including things like monologues and filler word usage.
3. Competitor Intelligence
Instead of making guesses about the competition, you can take advantage of a simple overview using competitor intelligence. For example, teams can get an immediate overview of the least and most mentioned competitors.
4. Topic Intelligence
Using topic intelligence, you can figure out the topics the business spends the most time and effort on. For example, Avoma lets you see the collective average time spent on topics by your coworkers. For example, you can see the average time spent on things like:
Demo
Pricing
Introductions
5. Scorecards and Coaching
Avoma also lets users score conversations based on a set criteria and context. That way, teams can recognize areas of improvement. You can also measure performance this way, based on scores (independent and aggregate) for the company’s meetings.
6. Deal Intelligence
Best of all, Avoma offers deal intelligence. For example, you can take advantage of an immediate overview detailing your sales pipeline and the health of your company’s deals (and the overall sales pipeline). That way, you can visually see which deals are at risk of falling through and which are moving forward as expected.
How Does Avoma Work?
Avoma works through AI. If you’re unfamiliar with AI, there are many types, including:
These types aren’t all exclusive to each other. For example, you can have a generative AI model that uses machine learning and natural language processing. Many AI models are actually a combination of types of AI.
Avoma Pricing
Avoma’s pricing is actually pretty affordable, considering it does have a free version. There are five plans you can choose from: Basic, Starter, Plus, Business, and Enterprise. We’ll break down the differences in these plans to make it easier for you to choose.
Basic
The Basic plan is a great option for those who don’t yet have a budget for an AI meeting assistant, since it’s totally free. Avoma describes this plan as a limited AI meeting assistant, as well as a basic scheduler for individuals.
This plan includes:
Recording
Transcription
AI-generated notes (limited)
Collaborative note-taking
Agenda prep
Unlimited 1:1 scheduler
Starter
The next plan is the Starter. It includes everything in the Basic plan with some extra features. It’s described by Avoma as a basic AI meeting assistant with a team-centric advanced scheduler. The Starter plan costs $19 per user per month (but keep in mind, it’s billed annually).
The features included are:
Transcription (limited)
Advanced AI-generated notes
Group and “Round Robin” scheduler
CRM integration (also limited)
Plus
The next up from the Starter plan is the Plus plan, which costs $49 per user per month (also billed annually). Avoma calls it an advanced AI meeting assistant with basic conversation intelligence.
It includes all the above features from the Starter plan, as well as features like:
Unlimited transcription
Advance CRM and dialer integration
Custom filters and views
Min. 3 seats
Business
Next is the Business plan. It’s billed annually at a rate of $79 per user per month, and is described as offering advanced conversation and revenue intelligence for revenue teams.
It includes everything in the Plus plan, as well as:
Advanced conversation intelligence
Deal risk notifications and intelligence
CRM updates and pipeline management
Min. 5 seats
Enterprise
Lastly, there’s the Enterprise plan. It includes everything from the Business plan and costs $149 per user per month, billed annually. Avoma describes this plan as a strategic partnership and premium support for enterprises.
This plan includes:
Custom pilot and implementation
Quarterly review
Trainings
Team-specific Onboarding
Min. 10 seats
The Key Takeaway
Avoma is a prime example of how AI is changing the world, particularly the business world. You can save time (and money) using this meeting assistant on the daily, whether that’s for meeting topic organization, revenue intelligence, or simply augmented meeting notes. You can even complement Avoma with more AI tools, like Yoodli.
At the end of the day, there’s no wrong way to use Avoma.